PR Coordinator
hace 7 días
What You'll do?
Executing the company's public relations strategy by developing and implementing actions to maintain the company's public image. Writing detailed press releases, promotional social media posts, and fact sheets. Cultivating strong relationships with media outlets and journalists to ensure efficient communication and maximum coverage. Lead and coordinate our PR agency to ensure success. Scheduling press conferences and public events, and coordinating interview requests. Schedule press and public events, maximizing coverage and impact. Working with the marketing team to plan and implement campaigns aimed at increasing brand awareness. Working together with Marketing Lead to develop and grow the partnership strategy. Analyzing the outcome of public relations campaigns and reporting the findings to management. Maintaining an up-to-date press list of journalists, influencers, and other members of the media. Ensure and maintain a consistent messaging across product, brand, social and organic initiatives. Review analytics and create reports on key metrics.What You'll Need
Bachelor's degree in Marketing, Communications, or a related field. Minimum of 5 years of experience in PR marketing or a similar role. Excellent knowledge of public relations best practices, brand management, and media strategies. Exceptional communication skills and the ability to collaborate with personnel and members of the media. Super written skills and knowledge of press release style guides. Solid organizational skills and the ability to work well in a fast-paced environment. Fluent in English. Growth mindset. Excellent knowledge of public relations best practices, brand management, and media strategies. Excellent written and verbal communication skills in Spanish and English. This position needs to be based on Mexico City. Preferred Skills and Experience: Experience in the fintech industry or related fields. (Desirable) Previous experience as a reporter, on a media, PR agency or similar role. Demonstrated success in building a brand presence and executing on PR and media related activities. Familiarity with marketing analytics tools to track and optimize content performance.-
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