Division Trade Marketer

hace 1 semana


Ciudad de México, Ciudad de México Valeo A tiempo completo
Valeo is a tech global company, designing breakthrough solutions to reinvent the mobility. We are an automotive supplier partner to automakers and new mobility actors worldwide.

Our vision? Invent a greener and more secured mobility, thanks to solutions focusing on intuitive driving and reducing CO2 emissions.

We are leader on our businesses, and recognized as one of the largest global innovative companies.

He/She is the champion for structural market analysis : (product & services)

  • Manage Market Studies : Information gathering by sales team / External research projects / customer survey
  • Market quantification and Competition analysis, including market watch and research if necessary.
  • Regularly updates the interchanges for his perimeter (Database team).
He/She contributes to the implementation of the distribution strategy for the allocated perimeter.

  • Analysis and follow up of Customer development plans through Selling Machine approach.
  • Marketing contributor to the preparation of the sales budget, MTP and yearly listings
  • Monthly sales analysis, report and followup.
  • Corrective Action Plans (CAP) draft.
He/She is responsible for promotion, communication services and sales animation activities related to product lines:

  • Efficient use of a delegated marketing-costs budget.
  • Promotions design and followup:
  • Prepare / Review promotion calendar on an annual / quarter basis.
  • Prepare cost/benefit analysis and KPI's for all promotions.
- to manage and monitor price increase implementation / promotion launch

  • Coordination of local deployment with trainers/Sales force, detection of synergies between areas
  • Definition and follow up of key customers, and according tailor made marketing plans if any.
  • Look after communication (media, convents, open houses) training and factory visits.
He/She liaises with product marketing, fields and sales for sales and marketing operational tasks/ requests:

  • Day to day coordination / monitoring of monthly corrective action plans according to monthly results & follow up with sales
  • Visit clients and prospects on a regular basis, incidentally alone.
  • Give support for producttechnical questions to customers and customer service.
He/She is the partner of product marketing regarding pricing approach.

  • Contribution to the yearly price list exercise
  • Formulate range and pricing needs to LOB, based on market developments and competition analysis.
  • Keep the pricing and information infoBulletin (New product release) up to date.
He/She gives the marketing input for his perimeter to the monthly demand planning exercise.

  • Draw up of monthly forecasts for procurement
  • Contribution to product lifecycle meeting.
He/She act in Project team, according to his/her respective actions in Project planning

  • Develop and support with data the business case, offering market knowledge, characteristics, sales targets, target customer list with respective goals, deadline, GM target, volume and others relative to the marketplace
  • Develop with the communication / digital team the launching plan
  • Monitor & report performance after product release
  • Monitor & animate sales of new products vs targets in Budget
He/She requests and approve product modification with the respective suppliers, in order to align the product to the market needs;

He/She is buyer of the respective line of activity, responsible for negotiating purchase prices of new items and / or review of contracts, in order to meet the Market and Division needs;

  • Manage suppliers through the definition of a purchasing policy, ensuring profitability and compliance with QCD requirements with the help of the local Boosters team;
  • Develop new suppliers through business development, after approval of the supplier by Boosters/Purchasing team;
  • Coordinate and lead steering committees the respective suppliers / PGs
He/She applies the tool / philosophy Selling Machine to the lines of activity / products;

Job:

Aftermarket Trade Marketer

Organization:

VS Division Marketing

Schedule:

Full time

Employee Status:

Regular

Job Type:

Permanent contract

Job Posting Date:

  • Join Us _
  • Being part of our team, you will join: _
- _one of the largest global innovative companies, with more than 20,000 engineers working in Research & Development _
- _a multi-cultural environment that values diversity and international collaboration _
- _more than 100,000 colleagues in 31 countries... which make a lot of opportunity for career growth _
- _a business highly committed to limiting the environmental impact if its activities and ranked by Corporate Knights as the number one company in the automotive sector in terms of sustainable development _

  • More information on Valeo: _


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