Director, Marketing Technology And Automation
hace 2 meses
Overview:
This is an exciting opportunity to spearhead our Marketing automation and personalization strategy, fundamentally transforming how we integrate and leverage marketing systems to optimize client and prospect interactions across the entire enterprise.
In this role, you will direct the teams, tools, metrics, and processes essential for a unified approach to our marketing efforts, ensuring that all activities are not only efficient but also aligned to enhance user personalization and operational effectiveness.
We are looking for a creative problem-solver who is analytical, technical, and business-oriented who will continually look for ways to modernize and enhance the tools and processes we use, and prioritize enhancements by aligning teams across business silos, while supporting specialized needs for each division.
You must be passionate about optimizing marketing automation platforms and processes, and willing to roll up your sleeves to do some hands-on work in the platforms if the need arises.
The Director of Marketing Technology and Automation will lead and unify two critical teams within our organization: Marketing Automation & Operations and User Personalization.
This strategic role is essential for integrating technology and operations to deliver superior client and prospect experiences.The successful candidate will be responsible for managing our Marketo system and enhancing its functionality with various connected applications, thereby playing a crucial role in the execution of enterprise-wide marketing campaigns and initiatives.
In this role you will be responsible for:
Oversee and integrate the operations of the Marketing Automation & Operations and User Personalization teamsManage and optimize the use of our Marketo system and related marketing technology stackLead enterprise-wide marketing campaigns and initiatives, ensuring alignment with overall business goalsCollaborate closely with CX Operations to ensure seamless integration of marketing activities into our analytics systems and customer data platformsInterface with marketing teams across the enterprise to support and enhance marketing strategiesBe the point of contact for the marketing technology stack, providing leadership and direction on the use of technology in marketing effortsDrive continuous improvement in marketing processes and technologies to enhance efficiency and effectiveness.
You will need the following skills and experience:
Minimum 12 years of experience in marketing technology, specifically with automation systems such as Marketo, Pardot, or Eloqua.
Proven experience in leading and integrating technology-driven marketing teams.
Strong strategic acumen with a proven track record of managing large-scale marketing initiatives and technology deployments.
Extensive knowledge of CRM systems, preferably Salesforce, and integration with marketing automation tools.
Excellent leadership and communication skills, capable of working effectively across multiple organizational levels.
Solid understanding of data analytics and its application in marketing technology to drive decision-making and improve customer engagement.
And it would be great if you have:
Experience leading both international remote teams and in-person teams.
Background in the financial industry, providing a deeper understanding of the sector's unique challenges and opportunities.
Familiarity with specific tools such as Knak in addition to Marketo, Pardot, and Salesforce.
Experience in advanced customer experience operations and strategies.
This role is designed for a visionary leader who can harness technology to refine marketing strategies and enhance the customer journey at all touchpoints.
About us:
Nasdaq (Nasdaq:
NDAQ) is a leading global provider of trading, clearing, exchange technology, listing, information and public company services.
Through its diverse portfolio of solutions, Nasdaq enables customers to plan, optimize and execute their business vision with confidence, using proven technologies that provide transparency and insight for navigating today's global capital markets.
As the creator of the world's first electronic stock market, its technology powers more than 100 marketplaces in 50 countries, and 1 in 10 of the world's securities transactions.
Nasdaq is home to approximately 4,000 total listings with a market value of approximately $15 trillion.To learn more, visit:
Come as You Are Nasdaq is an equal opportunity employer.
We positively encourage applications from suitably qualified and eligible candidates regardless of age, color, disability, national origin, ancestry, race, religion, gender, sexual orientation, gender identity and/or expression, veteran status, genetic information, or any other status protected by applicable law.
We will ensure that individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process, to perform essential job functions, and to receive other benefits and privileges of employment.
Please contact us to request an accommodation. We are more than just a stock exchangeLet's stay connected.Join our Talent CommunityDidn't find an opening right now? Join our Talent Community to receive email updates about open jobs, company events, and exciting opportunities at Nasdaq.
Nasdaq Blend – a hybrid work environment Nasdaq recognizes that the workplace is forever changed.For this reason, we have adopted a hybrid work environment that embraces a combination of in-office and remote work, to foster better work-life balance and employee well-being.
We call this "NasdaqBlend".Learn more about what applies for any specific opening in the job advertisement, or contact the Talent Acquisition Partner for details.
What makes working at Nasdaq special?With over 6,200 employees spread over 39 offices in 28 countries around the world, we're a global team driven by purpose.
But its our people and culture that makes Nasdaq special and why so many have chosen to build their careers with us.
Visit the link to read Nasdaq's culture book and learn more about what you can expect, working at Nasdaq.Benefits that provide prosperity to your personal and professional lifeAt Nasdaq, we invest in you. You, your family, and your community are important to us.
With programs like You&Q total rewards, our employees gain real financial security, professional success, and exceptional access to medical and wellness care.
#J-18808-LjbffrTenemos otros empleos actuales relacionados con este campo que puede encontrar a continuación
-
Corporate Event Planner Xico
hace 1 mes
Xico, México Cybersearch A tiempo completoTo Apply for this Job Click HereCorporate Event Planner(Hybrid, 3 days onsite) Los Angeles, CA6 months (possible extension) Overview:Demonstrates an intermediate knowledge level in meeting and event planning and works under limited direction to resolve complex issues and/or address rare, high impact situations.Responsible for the development, planning,...
-
PMO for Wholeloan Trading
hace 3 semanas
Xico, México SMX USA A tiempo completo**PMO for Wholeloan trading** **Role Description**: Support implementation of a large-scale business initiative within the Capital Markets space. Key responsibilities will include supporting the planning, directing and coordination of day-to-day project activities to ensure on-time and accurate execution of the Whole Loan Aggregation...
-
Corporate Event Planner Xico
hace 1 mes
Xico, México Cybersearch A tiempo completoTo Apply for this Job Click HereCorporate Event Planner(Hybrid, 3 days onsite) Los Angeles, CA6 months (possible extension) Overview:Demonstrates an intermediate knowledge level in meeting and event planning and works under limited direction to resolve complex issues and/or address rare, high impact situations.Responsible for the development, planning,...
-
Latin America LPD Sales Consultant
hace 2 meses
Ciudad de México, México IDEXX A tiempo completoAs a Latin America LPD Sales Consultant, responsible for Central America & Caribbean, you will be part of the global LPD organization for the Livestock Poultry And Dairy Business. This role will be responsible for sales of diagnostic kits and software for poultry and pork farming in the in Central America & Caribbean region.Sales Consultants are...
-
Consultant, Circular Economy
hace 1 mes
Ciudad de México, México South Pole A tiempo completoSouth Pole is an energetic, global company offering comprehensive sustainability solutions and services. With offices spanning all continents across the globe, we strive to create a sustainable society and economy that positively impacts our climate, ecosystems and developing communities. With our solutions, we inspire and enable our customers to create...
