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Theatrical Marketing Manager
hace 3 meses
About Crunchyroll
WE HELP EVERYONE BELONG. IT'S OUR PURPOSE.
Founded by fans, Crunchyroll delivers the art and culture of anime to a passionate community. We super-serve over 100 million anime and manga fans across 200+ countries and territories, and help them connect with the stories and characters they crave. Whether that experience is online or in-person, streaming video, theatrical, games, merchandise, events and more, it's powered by the anime content we all love.
Join our team, and help us shape the future of anime
The Theatrical Marketing team manages campaigns to support Crunchyroll's theatrical marketing slate. From ideation to execution, the strategies we develop are critical to driving awareness for theatrical releases, growing box office and extending Crunchyroll's flywheel.
Reporting directly to the Marketing Director in Spanish-speaking Latin America, you will play an important part in managing theatrical marketing campaigns tailored to the Spanish-speaking Latin American market. You will create marketing strategies that boost awareness and improve ticketing revenue and involves overseeing and monitoring theatrical campaigns across traditional, digital, and new platforms.
About you:
This role demands a robust background in Theatrical Marketing in Latin America, along with demonstrated collaboration and skills.
8 years of marketing experience in LATAM / Mexico region4 years experience in the theatrical industry within the Spanish-speaking Latin American marketDemonstrated experience managing marketing plans, timelines, and budgets specifically tailored for Latin AmericaPossess a creative mindset and to drive strategic decisions in the Spanish-speaking Latin American contextStrong stakeholder management skills, with an emphasis on understanding the nuances of the Spanish-speaking Latin American marketResponsibilities:
Collaborate closely with the Sony Pictures LATAM team to formulate the overarching release strategy, ensuring that all tactics align with the success of the theatrical campaign in the Spanish-speaking Latin American market.Lead and coordinate theatrical campaigns throughout the theatrical release window, including tasks such as campaign preparation, creative asset requests, project and IP management, venue selection, and media optimization for expanded reach and conversion.Manage budgets and timelines, ensuring that relevant stakeholders are informed of any changes and that task deliverables are met as per the Spanish-speaking Latin American market requirements.Partner with cross-functional teams to strategize and oversee campaign execution across various channels, including TV, OOH, and paid media, specifically tailored for the Anime Latin American audience.Foster collaboration with Crunchyroll's Global theatrical team and with Sony Pictures Latin America on campaign components and marketing plans, ensuring alignment with the overarching theatrical campaign strategy. This collaboration encompasses various stages, from in-production content and trailer launches to campaign strategy sharing and primary campaign asset distribution.Craft and regularly update specialized theatrical reports, focusing on campaign outcomes and box office results tailored to the Spanish-speaking Latin American market.Collaborate with other departments within the marketing team, such as brand, publicity, research, data, and partnerships, to gather insights and input for strategic direction, thereby informing planning and strategy for the Spanish-speaking Latin American market.Stay attuned to theatrical and competitive market trends in Latin America, communicating findings to make necessary adjustments to plans.Benefits: Mexico City Office
Competitive benefits are provided in accordance with the industry.#LifeAtCrunchyroll
About our Values
We want to be everything for someone rather than something for everyone and we do this by living and modeling our values in all that we do. We value
Courage. We believe that when we overcome fear, we enable our best selves. Curiosity. We are curious, which is the gateway to empathy, inclusion, and understanding. Service. We serve our community with humility, enabling joy and belonging for others. Kaizen. We have a growth mindset committed to constant forward progress.Our commitment to diversity and inclusion
Our mission of helping people belong reflects our commitment to diversity & inclusion. It's just the way we do business.
We are an equal opportunity employer and value diversity at Crunchyroll. Pursuant to applicable law, we do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.
Crunchyroll, LLC is an independently operated joint venture between US-based Sony Pictures Entertainment, and Japan's Aniplex, a subsidiary of Sony Music Entertainment (Japan) Inc., both subsidiaries of Tokyo-based Sony Group Corporation.
Questions about Crunchyroll's hiring process? Please check out our Hiring FAQs:
Please beware of recent scams to online job seekers. Those applying to our job openings will only be contacted directly from email account.
