Product Marketing Lead

hace 2 semanas

Guadalajara, Jalisco, México Paystand A tiempo completo

Paystand
Nestled in the beautiful Santa Cruz mountains, just south of Silicon Valley is where we started.

Then stepped into unique and historic Guadalajara, the Mexican Silicon Valley; and Salt Lake City, with the dramatic backdrops of the mountains of Utah.

With brand new offices in strategic South San Francisco & twin cities' leading tech hub Minneapolis, Paystand's momentum has been recognized with its third-year in a row inclusion on the Inc.

5000 list of fastest-growing companies & the recent acquisition of Yaydoo.

Our mission is to unlock capital efficiency for enterprise businesses through our transformative "Payments as a Service" platform.

Our smart billing and payment network uses revolutionary internet, blockchain, and FinTech services to digitize receivables, automate processing, reduce time-to-cash, lower transaction costs, and produce new revenue for our clients.

Paystand is venture-backed, having been consistently recognized as one of the top innovators in FinTech, and fastest growing companies in the world.

Own it.

Define it.

Execute.

We are in search of a dynamic product marketing leader who will define the product marketing capability at Paystand and who can do the following:
**Customer Proxy

  • Be the Voice of Our Customer (CFOs, Accountants, A/R)**:
  • Conduct market research to identify customer needs, industry trends, and competitor insights to inform product positioning and messaging.
  • Collaborate with the product management team to define product value propositions and create compelling product positioning statements.
  • Stay uptodate with industry trends, emerging technologies, and competitive landscape to drive innovation and maintain a competitive edge.
**GTM Strategy

  • Get The Word Out**:
  • Create and deliver highquality marketing collateral, including product presentations, sales enablement materials, website content, and case studies.
  • Collaborate with the marketing team to develop and execute multichannel marketing campaigns that drive our products' awareness, engagement, and adoption.
  • Partner with the sales team to provide product training and enablement resources to support effective selling.
  • Support the planning and execution of product launches and other marketing events.
**Optimize

  • Get Better**:
  • Analyze and report on key metrics to assess the success of marketing campaigns and make datadriven recommendations for optimization.
  • Collaborate with crossfunctional teams to gather customer feedback and insights to inform product roadmap and enhancements.

Skills
-
Ownership:The best person for this role will need to feel a radical sense of ownership over the product marketing capability within Paystand. Expect to be THE expert.
-
Personal Passion: Your genuine interest in technology, fintech, and blockchain will make this job more than a paycheck.
-
Bold and Kind: You know how to say hard things nicely.
-
Organized Project Management: you push projects along and keep track of it all. You are the squeaky wheel, keeping the ship moving with no excuses.
-
Urgent:There will never be enough time or resources, but that doesn't stop you from completing your projects.

  • Must be comfortable working in an
    office,
    online, and
    in the open: slacks, cameraon calls, and distributed teams.

Technical Qualifications

  • Bachelor's degree in marketing, business, or a related field. MBA or advanced degree is a plus.
  • Minimum of 3 to 5 years of experience in product marketing, preferably within the fintech industry or related technology sectors.
  • Strong understanding of product marketing principles and practices, including market research, positioning, messaging, and gotomarket strategies.
  • Excellent written and verbal communication skills, with the ability to create persuasive and engaging marketing content.
  • Demonstrated experience in developing and executing successful marketing campaigns across various channels.
  • Analytical mindset with the ability to interpret data, track key metrics, and make datadriven decisions.
  • Strong project management skills, with the ability to manage multiple priorities and meet deadlines in a fastpaced environment.
  • Experience working with crossfunctional teams and effectively collaborating with stakeholders at all levels of the organization.

Perks

  • Salary + competitive equity in a highgrowthstage startup.
  • Flexible inoffice work model.
  • Stock Options.
  • Flexible and Generous PTO (vacations).
  • Monthly Medical Stipend.
  • Free snacks & paid meals.
  • Your own equipment & tools.
  • Mentorship, learning & education programs.
  • Smart, motivated team that likes to have fun.
  • Missiondriven culture, where your work matters.

This is NOT a remote position.
All roles are on-site only.
Only English resumes will be considered.
-
No external recruiters please_

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