Integrated Media Marketing Manager Latam

hace 2 semanas

Mexicali, Baja California, México Didi Global A tiempo completo
DiDi Global Inc. is the world's leading mobility technology platform.

It offers a wide range of app-based services across markets including Asia-Pacific, Latin America and Africa, including ride hailing, taxi hailing, chauffeur, hitch and other forms of shared mobility as well as auto solutions, food delivery, intra-city freight, and financial services.

DiDi provides car owners, drivers, and delivery partners with flexible work and income opportunities.

It is committed to collaborating with policymakers, the taxi industry, the automobile industry and the communities to solve the world's transportation, environmental and employment challenges through the use of AI technology and localized smart transportation innovations.

DiDi strives to create better life experiences and greater social value, by building a safe, inclusive and sustainable transportation and local services ecosystem for cities of the future.

For more information, please visit:

We are looking for an Integrated Marketing Media Manager, a self motivated, smart and agile individual who wants to take their media career to the next level joining our media team at DiDi to plan, execute and measure effective cross channel media strategies focused on building Rides, Food and Fintech top of mind in Latam.

You will join our marketing team at an exciting and challenging season.

The company is growing rapidly and it demands strong, focused and flexible talent capable of achieving aggressive brand goals at a fast pace.


Position Responsibilities:
You will create, execute and measure innovative and effective multi-channel media strategies that exceed target goals.

Experience in multimedia strategy, digital + offline campaigns, media and lifestyle trends and their impact to the business to input media effectiveness.


Main goal:
Brand Awareness, Brand Building.

You will be responsible to lead media agencies and digital inhouse team, win-win collaboration and manage stakeholder relationships to maintain the role as trusted media advisor and work closely with other functional areas to co-achieve results.

Experience working closely with large scale media partners and procurement teams to create negotiation strategies and deliver media rates efficiencies short and medium term for spanish speaking markets in Latam.

Conduct market analysis to identify key opportunities or threats. Continuously seek and analyze media innovation opportunities to improve brand OKRs and business metrics. Measure and manage impact of marketing activity on the customer lifecycle. Track, measure and communicate agency post-buy reports to find optimization opportunities and grant efficiency of the media strategies.

Experience working closely with BI and Data analytics teams to input data driven campaigns and measure media effectiveness throughout the funnel / campaign stages.

Juggle successfully multiple projects, priorities and stakeholders in a fast, culturally diverse and lean work environment. Self-motivated, proactive and collaborative. Ownership. Experience working closely with the banking and fintech industry.

We are eager to be in touch with you because you have a total advertising and media experience:

  • 8 years of experience in media strategy, planning, buying and measuring effectiveness, working in partnership with large agency teams

Media planning experience:
mainly digital + offline. Leading direct offline and digital media buying and optimization.

Media agency experience:
5 years minimum Client | In house experience: 1- 2 years experience Spanish and English proficiency or fluency.

Bachelor degree or equivalent (Marketing, Communication, Business administration, Advertising) Ability to work 6-8 hrs at least 5 days per week Understanding of macro economic, socio-cultural relevance and sociopolitical environment as a variable of marketing Understanding of media trends and new platforms usage across markets (Mexico, Colombia, Argentina, Peru, Chile) A highly analytical individual who understands the use of data for making business decisions, up to date with state of the art measurement tools, online and offline tracking methodologies.

Project management skills to effectively manage and communicate across teams, and timeliness of deliverables while tracking success. Candidates can be based in CDMX able to visit the office at least 3 times a week.

Preferred Qualifications:
Media planning experience in LATAM, mainly in Mexico, Colombia and Argentina

Category experience:
Ride hailing, Food delivery, Tech, Finance, CPG, Travel. Exceptional analytical and communication skills Advanced skills on Excel, drive, powerpoint and monday. Advanced stakeholder management, outgoing personality.

Skill set:

Strong attention to detail, strong analytical and critical skillsTeamwork, quick learner, service attitude, accountable, integrity, highly organized, efficient, excel under pressure, empathy, leadership, proactive, stakeholder management.

We create customer value – We strive to always create valuable experiences for our users in everything we do. Our focus is to always innovate new experiences that are safe, pleasant, and efficient. We are data-driven – We are strong believers in making informed decisions, that's why we are data-driven. We can better navigate the business landscape strategically by analyzing valuable metrics. We believe in Win-win Collaboration – Success is a team sport. When we work to help our partners and colleagues win, we win, too. While keeping everyone's best interest at heart, we communicate with candor and execute with excellence in all we do. We believe in integrity – Integrity is at the very core of our business. We are people who always want to do the right thing. Our intentions are sincere, we speak our minds and listen to each other. We always strive to do better. That means venturing beyond our comfort zones, learning from our mistakes, and helping each other grow. We believe in Diversity and Inclusion – Diversity is one of our biggest strengths. Our differences are what makes us distinct. We respect each other and believe in equal opportunities for all. We are committed to building inclusive and diverse teams. At DiDi, we believe that our differences are our biggest source of strength. That's why we are committed to promoting equal opportunities to all candidates and employees as an Equal Opportunity Employer.

Employment and advancement decisions at DiDi are always made based on the needs of the position and the qualifications of the candidate.

We do not discriminate against any employee or applicant based on their gender, age, sexual orientation, nationality, marital status, pregnancy/maternity, disability, race, religion and beliefs, or any other status protected by applicable laws wherever we operate.

We are committed to building inclusive and diverse teams, and a workplace that is free from discrimination and harassment, because that's how we create better products and services, make better decisions and better serve the communities we're a part of.

I acknowledge that prior to submitting this application, I have read and accepted the Privacy Notice for Candidates which is available on

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