Digital Content Manager

hace 2 semanas


Desde casa, México Invicta Stores A tiempo completo

The Digital Content Manager will be responsible for creating, improving, and maintaining a range of content to help establish and develop the company's online presence, as well as overseeing marketing strategies that engage customers.

Duties will include creating high-quality, shareable content to raise brand awareness, monitoring web traffic, and other metrics to identify best practices.


Essential Duties and Responsibilities:

  • Develop and execute the posting plan calendar for Invicta's digital platforms: Facebook, Instagram, LinkedIn and Google My Business.
  • Analyze results for strategy improvement.
  • Collaborate with the HR department to generate content for monthly newsletter.
  • Coordinate efforts with international teams to share and repurpose content.
  • Plan and execute instore events with collectors and other cobranded collection personalities.
  • Collaborate with internal teams to create and execute instore campaigns, including seasonal signage, promotional signs, and additional graphic needs.
  • Visit stores to understand the field business fully; travel required in the USA for up to 10%

Qualifications

  • Minimum 23 experience in digital marketing, preferably in the retail industry.
  • Bachelor's Degree in Marketing, Communications, or related field.
  • English as a second language.
  • Must have a proven track record in successfully launching marketing initiatives and executing innovative marketing strategies.
  • Customerfocused decisionmaker with a strong understanding of consumer trends.
  • Uptodate knowledge of digital trends, platforms, and social networking.
  • Excellent time management, verbal and written communication skills.
  • Multitasker and tight deadline management.
  • Very well organized with extreme attention to detail.

Core Competencies:

  • Communication
  • Clearly conveying information and ideas either formally of informally to individuals or groups in a manner that engages the audience and helps them understand and retain the message.


Planning & Organizing
  • Establishing course of actions for self and others to ensure that work is completed efficiently.


Customer Focus
  • Delivering legendary behaviors that meet and exceed all stakeholder expectations.


Personal Learning
  • Takes personal responsibility for the continuous learning of new knowledge, skills, and experience.


Values & Integrity
  • Adheres to company values, beliefs, and principles.


Patience
  • Remains calm, maintains perspective, and responds in a professional manner when faced with challenging situations.


Making Decisions
  • Making timely and quality decisions based on analysis, wisdom, experience, and judgment.
  • Result oriented.

Main Tasks

  • Weekly and monthly social media planning, publishing, and reporting.
  • Overview and keep social media profiles with uptodate information, such as store schedules, promos, and events.
  • Generate video content from material provided and obtained onsite.
  • Travel to stores to generate content.
  • Partner with the design team to have all assets needed in a timely manner.



TIPO DE EMPLEO:
Tiempo Completo




MODALIDAD DE EMPLEO:
Remoto


Tipo de puesto:
Tiempo completo

Sueldo:
$30,000.00 al mes

Horario:

  • Lunes a viernes
  • Turno de 8 horas

Educación:

  • Licenciatura terminada (Deseable)

Experiência:

  • Estrategia de redes sociales: 3 años (Obligatorio)
  • Marketing digital: 3 años (Deseable)

Idioma:

  • Inglés (Obligatorio)

Licencia/Certificación:

  • Marketing (Deseable)

Lugar de trabajo:
Empleo remoto

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