Media Planning Analyst

hace 2 semanas

Tláhuac, Ciudad de México Sony Pictures Entertainment, Inc. A tiempo completo

Job Description:
Media Planning Analyst

Role summary:


The Media Planning Analyst ́s main responsibility will be to promote SPT's linear programming by strategically scheduling on-air promos and secondary elements in the commercial breaks, driving viewers to watch our channels.

The Analyst works closely with Traffic, Operations, On Air Creative, Post-Production and Media Planning Manager to build integrated campaigns to support premieres, ongoing programs, and special events.


Core Responsibilities:

  • The Media Planning Analyst will strategically schedule PROMOS, SHORT FORMATS & SECONDARY ELEMENTS to promote our series and films on SONY, AXN and Sony Movies channel.
  • For this role you must familiarize yourself with "GRIPIT" optimization software used to plan, update inventory, close logs and ensure that the priorities and GRP goals of each onair campaign are being achieved.
  • Monitor the reach and frequency goals of each campaign
  • Advance Reach and Frequency Report.
  • Verify that all information for the placement of promos is correctly assigned, including but not limited to; start date, end date, length, feeds, promo type, etc.
  • Provide reports from different media software's.
  • Review the promotional campaigns inventory and On-Air Creative deadlines to ensure they align with the requirements for supporting campaigns and special events.
  • Maintain, monitor, and send promo house numbers from Promo Portal to Vision. Ensure that usage dates, changes, deliveries, and applicable feed information is correct.
  • Provide input to Media Planning Manager regarding the development of needed promotional elements (i.e., spot lengths, tracks & campaign adjustments).
  • Report any differences between planned and aired
  • Post Run Reconciliation.
  • Responsible for setting up the appropriate rules for each promo available in GripIt
  • Update the inventory of promotions and interstitials on a weekly basis.
  • Responsible to cover coworker logs and planning in the event of absences or vacation.

Preferred Education:

  • BA or BS degree in Communication, Administration, Marketing or related area;

Knowledge:

  • Languages: Advanced / Fluent in English.

Requirements:

  • Minimum of 2 years of experience in Media Planning, TV Broadcast or Advertising agencies
  • Knowledge of GripIt is a plus

Skills:

  • Organizational skills: Detail oriented and good organizational and operational skills.
  • Work under pressure: Ability to multitask and work well under deadlinebased pressures; must keep up with established routines, changing environments and strict deadlines.
  • Communication skills, effective communication, assertiveness, active listening, empathetic.
  • Team player: Strong team orientation and interpersonal skills.
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