Growth Marketing Vp

hace 7 días


Ciudad de México, Ciudad de México Ikigai Talent Goup A tiempo completo
Mexico, Ciudad de México

Up to 50k

Technology Solutions Company

Growth Marketing VP for Technology Solutions Company

Kon'nichiwa


We are currently managing a
_Growth Marketing VP_ role
for an important Technology Solutions Company
based in México City & Bogotá**This is a fast-growing company, backed by
angel investors,
venture capital &
private equity funds.


The main goal of the role is to
enhance the G2M, lead generation & brand awareness
strategy across the regional operations of the company
(US, México & Colombia).


We are looking for an experienced marketing professional, with a strong background in
demand generation,
brand awareness &
customer engagement.


Growth Marketing VP responsabilities:

Revenue & lead generation:

-
Report to the Chief Growth Officer regarding the overall marketing strategy

  • Spearhead marketing division working with the sales team to
    define adequate multichannel marketing strategies:
  • Spearhead the
    lead generation strategies oriented towards
    building a strong pipeline of customers across the company's product and market of operations.
-
Develop marketing planning, budgeting and executing marketing programs for all products & markets operations.
-
Design, implement and manage automated marketing campaigns:

  • Execute digital marketing campaigns and track key indicators
    optimizing the products' SEO:
-
Design and execute pre-launch marketing strategies for our new MVPs to
create awareness and build a set of beta-testing customers

  • Work closely with our partners, join campaigns to maximize targeted outreach and deliver results on acquired leads
-
Monitor key metrics including customer acquisition cost, leads per marketing channel, website traffic, general marketing funnel and budget compliance
-
Track the effectiveness of marketing campaigns whilst analyzing and presenting results among different audiences

Communications & Brand Awareness

  • Design and execute G2M and other marketing
    (inbound & outbound) strategies and initiatives to maximize sales funnel & sales conversion (short and long term)
-
Coordinate public relationships,
executive & company communications and
brand strategies to maximize brand awareness
-
Identify key technology events both local and international to maximize awareness of the brand and our value proposition
-
Coordinate internal & external communication:

manage internal stakeholders, external creative agencies, events, vendors, periodic newsletter and other projects

Analytics, Business Intelligence & Performance
-
Monitor key metrics including customer acquisition cost, leads per marketing channel, website traffic, general marketing funnel and budget compliance
-
Track the effectiveness of marketing campaigns whilst analyzing and presenting results among different audiences.

Requirements for the position:

  • Bachelor's or Master's degree in business, engineering, marketing, or a related field
-
+5 years of marketing & growth experience in a high-performance and entrepreneurial environment (lead generation, G2M, brand awareness, marketing campaign budgeting, planning, execution, monitoring and optimization)

  • At least
    2 years of B2B marketing experience in the tech sector
:

  • Languages
    :Spanish (Fluent), English (Advanced)

This role is Hybrid and the location of the role is in Mexico City o Bogotá.

Salary range:

-
American dollars:

$2555,61 / month to $3833,42 / month
-
Mexican pesos:
50.000,00 MXN / month to 75.000,00 MXN / month
-
Colombian pesos:

,05
COP / month to ,00 COP / month

  • From 3 to 6 months of bonus depending on KPI's performance + company's equity.
We will contact you very soon

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