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Digital Marketing Assistant
hace 2 semanas
The person we are looking for must have excellent ENGLISH written and oral skills, as there will be a good amount of communication directly with clients as well as internal teams.
Requirements:
- Fluent English written and spoken
- Ability to write creative, captivating, engaging ad campaign copy
- Computersavvy and comfortable learning new software
- Experience with Google Workspace products
- Drive, Docs, Sheets, Slides
- A basic understanding of presenting data in charts and graphs
- High level of initiative to find ways to improve campaigns without being specifically asked
- Aggressive followup on pending items both to clients and internal teams
- Strong analytical skills
- High level of organization
- BS/MS degree in Marketing or a quantitative٫ testdriven field strongly preferred
Desired but not Required Skills & Experience: (if you have any of these, please explain):
- Experience and success managing PPC campaigns
- Experience with the Wordpress platform
- Google Ads certified in Search, Display, and Shopping campaigns
- Performance marketing, conversion, and lead generation
- Bid management tools (e.g.٫ Click Equations٫ Marin٫ Kenshoo٫ Search Ignite)
- Website analytics tools (e.g٫ Google Analytics٫ NetInsight٫ Omniture٫ WebTrends)
- Experience creating UTM tags for ad URLs
- Generating performance reports
- Familiarity with A/B and multivariate experiments
- Knowledge of HTML٫ CSS٫ and JavaScript development and constraints
Responsibilities:
- Set up new client campaigns for Google, Bing, and Social Media Ads
- Optimize ad copy and landing pages for paid search engine marketing campaigns
- Continually expand and optimize paid keyword discovery
- Research and analyze competitor campaigns
- Make recommendations for campaign improvement resulting in ad budget increases
- Effectively manage campaign expenses by staying on budget, appropriately estimating monthly costs٫ and reconciling any discrepancies that may arise
- Achieve maximum ROI in paid search campaigns
- Track, report, and analyze website analytics
- Track, report, and analyze PPC initiatives and campaigns
- Continually stay uptodate on trends and best search engine marketing practices
What we offer:
- Job stability
- Superior law benefits
- Monday-Friday working days
PLEASE SEND YOUR RESUME IN ENGLISH AND SOME SAMPLES OF YOUR WORK (COPYWRITING, SEO REPORTS, CONTENT, ETC)
Salary:
$1.00 - $2.00 per month
Experience:
Google Ads: 1 year (preferred)
- PPC campaigns: 1 year (preferred)
- Wordpress: 1 year (preferred)
Language:
- Inglés Avanzado (required)
Work Location:
Remote
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