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Marketing Data Analyst
hace 3 meses
En Totum Talent buscamos talento como Marketing Data Analyst para Consultoria de Recursos Humanos ubicada en San Pedro Garza García, Nuevo León.
Tu misión será desarrollar e implementar estrategias de marketing y comunicación para promover y posicionar los servicios de Totum Talent para atracción de candidatos y clientes, fortaleciendo su presencia y entendiendo las necesidades del mercado.
Requisitos:
- Colaborar con el equipo comercial y dirección para diseñar y ejecutar planes estratégicos de marketing que promuevan los servicios de consultoría y headhunting y logren aumentar nuestra visibilidad en el mercado.
- Identificación de Clientes Potenciales: Investigar y analizar el mercado de recursos humanos para identificar clientes potenciales y oportunidades de negocio. Segmentar el mercado y desarrollar mensajes específicos para diferentes audiencias (clientes potenciales, candidatos y colaboradores).
- Creación y desarrollo de contenido para la página, redes sociales, etc. El contenido debe abordar temas relacionados con consultoría y headhunting demostrando nuestra experiencia y alcances en el área de RH. (post, blogs, artículos, etc.).
- Gestión de Redes Sociales y desarrollo web, administrando cuentas, interacción con la comunidad, responder preguntas y promover contenido relevante. Utilizando las redes sociales para construir fortalecer la marca y establecer relaciones con clientes potenciales. Plataformas como LinkedIn, Facebook, Instagram, Tik Tok, sitio de talento, etc.
- Implementar estrategias para la generación de leads y trabajar en colaboración con el equipo de ventas para convertir leads en clientes.
- Medir y analizar el rendimiento de las campañas y actividades de marketing para identificar áreas de mejora y oportunidades para optimizar la estrategia. Seguimiento a los KPI's para la Web y campañas publicitarias (Google analytics y analíticas de redes sociales)
- Desarrollo de estrategias para posicionamiento de marca, revisión de palabras clave para posicionarnos en la web.
- Análisis de tendencias del mercado digital
- Crear la nueva identidad de Totum Talent (branding)
- Apoyo en diseño al departamento de Recursos Humanos para temas de imagen.
- Creación de webinars para posicionamiento de marca.
- Atención y canalización de leads de acuerdo a las necesidades detectadas y registro en CRM.
