Marketing Specialist

hace 7 días


Ciudad de México, Ciudad de México Ziff Davis, LLC A tiempo completo

Job Description: Marketing Specialist

Are you a detail-oriented individual with a passion for marketing? We're looking for a Marketing Specialist to handle various aspects of digital marketing campaigns. Your main tasks will involve managing email campaigns in Pardot, Salesforce operations, A/B testing, Excel data analysis, partner portal management, and other support tasks as needed. While experience in LinkedIn advertising is a plus, it's not mandatory.

Responsibilities:

  • Develop, implement, and optimize email marketing campaigns using Pardot.
  • Utilize Salesforce for campaign setup, lead management, and performance tracking.
  • Plan and execute A/B tests to enhance campaign performance.
  • Utilize Excel for data analysis and reporting.
  • Stay updated on the North America tech market landscape.
  • Work independently on tasks and projects with initiative.
  • Maintain attention to detail in all campaign aspects.
  • Assist in updating various portals and supporting marketing tasks.
  • Help with event planning and logistics.

Requirements:

  • Proven experience in email campaign management with Pardot or similar platforms.
  • Proficiency in Salesforce for campaign setup, lead management, and reporting.
  • Experience in conducting A/B tests and analyzing results.
  • Proficient in Excel for data manipulation and analysis.
  • Familiarity with the North America tech market and customer preferences.
  • Fluency in English with excellent communication skills.
  • Ability to work independently and manage multiple priorities.
  • Previous channel experience is a plus.
  • Familiarity with social media management tools is advantageous.
  • Experience with LinkedIn advertising campaigns is desirable.

If you have a solid background in email campaign management, Salesforce, A/B testing, Excel analysis, and understand the North America tech market, we invite you to apply. Join our team and play a key role in our digital marketing success by creating impactful campaigns and supporting tasks to engage our audience.



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