Social Media and Community Manager

hace 2 semanas

Guadalajara, Jalisco, México Birdman A tiempo completo
Are you ready to build something meaningful?-
Take flight at Birdman

The Company:
Birdman is the leading plant-based supplements and food company in Mexico.

At Birdman we strive to facilitate the transition towards healthier, more sustainable, and cruelty-free food consumption habits through delicious and nutritious plant-based products that customers love.

The global plant-based revolution is just starting and will continue to accelerate in the coming years.

We need the best talent to help us deliver on our promise, increase our reach, and maximize our impact on the planet and people's lives.

- _Come help us build the next Mexican Unicorn with US while contributing towards a better Planet_

The Role:

As a Social Media and Community Manager at Birdman you will be responsible to build and engage with our current and future communities of customers, embassadors and partners.

Making sure that it continues to grow, be happy, engaged and well informed in regards to our products and value proposition as a brand.

You will do this through both digital channels, such as social media, as well as through presencial channels leading different PR initiatives.

In this role, you will be the face and voice of our brand and manage all of our community interaction.

You will work clossly with our Creative team, colaborate with all our content agencies and will be reporting to our Marketing Manager.


Responsibilities:

  • Define and execute social media strategy through competitive research, benchmarking, messaging and audience identification.
  • Generate, edit, publish and share daily content (original text, images or video) that builds meaningful connections and encourages community members to take action through different social media outlets.
  • Moderate all usergenerated content in line with the moderation policy for each community.
  • Set and implement social media and communication campaigns to align with marketing strategies.
  • Analyze, report and improve social media indicators such as traffic, reach and engagement.
  • Continuously improve by capturing and analyzing the appropriate social data/metrics, insights and best practices, and then acting on the information.
  • Communicate, engage, grow and manage our communities through different initiatives as well as close interaction: customers, embassadors, partners.
  • Organize and participate in events to build community and boost brand awareness.
  • Coordinate with Marketing, PR and Communications teams to ensure brand consistency.
  • Lead relationship with our team of embassadors, content creators, affiliates and influencers.
  • Maintain a cohesive strategy across all platforms to increase our brand awareness.
  • Suggest and implement new features to develop brand awareness, like promotions and competitions

Requirements:

Basic qualifications (must-haves):

  • BS/MS degree in marketing, design, or a related field.
  • Kowledge of Facebook, Instagram, TikTok, Twitter and Pinterest management.
  • Experience succesfully managing and growing social acounts and communities.
  • Experience creating content trough different platforms with great results in traffic and engagement.
  • Creative mind, techsavvy and Uptodate with latest trends and marketing best practices.
  • Excellent written and verbal communication skills in English and Spanish.
  • Positive attitude, detail and customer oriented with good multitasking and organisational ability.

Desired Qualifications (nice-to-haves):

  • Experience with social media management tools, like Hootsuite, Buffer and Hubspot.
  • Experience with creative suites such as Adobes and or Canva.
  • Experience managing influencers.
  • Knowledge of online and marketing managing tools.
  • Experience analysing and reporting Social Indicators and Metrics.
  • Willingness to deliver on our promise and maximize our impact on the planet and people's lives.
  • Aligment and knowledge of the plantbased niche.
  • Indepth understanding of SEO, keyword research and Google Analytics.
  • Copowriting experience and knowledge.

Benefits

Birdman Highlights:

  • An inclusive and collaborative environment where all ideas are welcome, iteration is encouraged, and the best ideas are adopted
  • Competitive compensation + variable incentives
  • Generous time off to take time away from work and recharge

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