Product Marketing Manager
hace 2 semanas
Company:
Entravision Position:
Product Manager,
Digital Advertising Products Location:
Mexico Reports to: EVP, US
Digital Role:
Responsible for developing and implementing new advertising products/services.
Develop product definitions and provide documentation and subject matter expertise and training to other departments including sales, account management and ad operationsMonitor product performance along with market trends, user feedback, customer needs, competitive information and market research.
Define programs to drive engagement, awareness and education to the sales organization; enabling the product line to meet/exceed budget objectives.
Develop sales training and other sales enablement materials.Responsibilities:
Communicate and enforce rules/policies to Sales, Operations and Vendor groups; periodically review and revise policies as neededWrite PRDs (Product Requirements Documents) and define end-to-end fulfillment processes from sales to fulfillment to billing/invoicing.
Serve as project manager for product launches:
determine key deliverables, key dependencies tasks and timeframes. Lead cross-functional project meetings to ensure product launches hit critical milestones on time and within scope.
Serve as subject matter expert for all ad products with internal customers including sales and ad ops.
Desired Traits:
Team PlayerExcellent communicator.
Takes InitiativeProblem Solver with bias for actionIntellectual curiosity - Wants to know how things work and strives for knowledge to make them better at their job
Excellent Organizational Skills:
Able to prioritize projects based on impact to our business. Puts efforts on initiatives that will positively impact Entravision's revenue and profit growth.
Qualifications:
Previous project or product management experience preferredFamiliarity with digital advertising media (Google Ads, Facebook, OTT, Pre-roll Video, Digital Audio) or ad technology platforms (DSP, SSPs) a huge plusBachelor's Degree in Marketing or quantitative field a plusEnglish Fluency required
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