Business Intelligence Analyst, Marketing

hace 2 semanas

Tláhuac, Ciudad de México Jobs for Humanity A tiempo completo

Company Description
Jobs for Humanity is partnering with TurnItIn to build an inclusive and just employment ecosystem. Therefore, we prioritize individuals coming from all walks of life.

Company Name:
TurnItIn

Company Description

Turnitin is your partner in education with integrity.

Turnitin's originality checking and authorship investigation services ensure academic integrity, promote critical thinking, and help students improve their authentic writing.

Turnitin provides instructors with the tools to prevent plagiarism, engage students in the writing process, and provide personalized feedback. Turnitin is used by more than 30 million students at 15,000 institutions in 140 countries.

Turnitin is headquartered in Oakland, Calif., with international offices in Newcastle, U.K., Utrecht, Netherlands, Melbourne, Australia, Seoul, Korea and throughout Latin America.


We are searching for people who demonstrate a passion for education and technology, are collaborative and entrepreneurial in spirit, and who can contribute to our continuing success and growth.

In return, Turnitin offers a great benefits package and provides challenging and inspiring work.

Job Description:

  • Flexibility in working hours required
  • Experience in Marketing Analytics needed
  • Design cleansing experience essential

Role Purpose


As a member of the Revenue Operations team, the Business Intelligence Analyst will be responsible for analyzing marketing metrics and contributing to developing lead management processes.


To succeed in this role, the Business Intelligence Analyst should be able to analyze and report on the performance of marketing campaigns and initiatives.

They should have a strong understanding of lead sources and their respective conversion rates and experience in developing and implementing lead management processes that optimize the lead-to-opportunity conversion process and ensure data accuracy and completeness.

Additionally, the Business Intelligence Analyst should be well-versed in key performance indicators for marketing and sales and should be able to develop and track these metrics to measure the effectiveness of marketing campaigns and lead management processes.


Position Responsibilities

  • Business Intelligence Analyst work with large volumes of data to ensure the dataset is analysisready through various data cleansing. Identify which data and metrics are relevant to the goals of the company.
  • Work closely with Business Systems and Sales Operations to improve and optimize lead management processes from leadtoopportunity conversion in Salesforce.
  • Support rollout and maintenance of marketing analytics platforms, validating information flows correctly and ensuring integration connectors are working properly.
  • Partner with business intelligence, field marketing, and other teams to establish data sources that serve marketing needs identifying and advocating for process improvements and industry best practices.
  • Help define business processes that support data integrity and reporting.
  • Manage questions and issues from current reporting users.

Qualifications:

Key Skills and Experience

  • 24 years experience in a business/data analyst, business intelligence position from SaaS or Education Technology sector.
  • Experience in marketing analytics and a strong understanding of Marketing Automation platforms like HubSpot, Marketo, or Pardot.
  • Proficient with SQL, Tableau, Alteryx, AWS, or Snowflake, with a growth mindset to continue learning technology tools.
  • Experience preparing and presenting reports, forecasts, trends, and recommendations to the team and senior management.
  • Proficient in Google Analytics.
  • Good presentation skills, both written and oral. Excellent English communication skills.
  • Selfstarter with a passion for solving complex problems and independently identifying trends and actionable insights.
  • High attention to detail and solid data & root cause analysis.
  • Customer service orientation and strong collaboration skills.
  • University degree preferred
  • Experience with Salesforce is nice to have
Additional Information

Turnitin maintains a Total Rewards package that is competitive within the local job market. People tend to think about their Total Rewards monetarily — solely as regular pay plus bonus or commission. This is what they earn in exchange for what they do. However, Turnitin delivers more than just these components.

Beyond the intrinsic rewards of making a difference in the lives of educators, administrators, learners and researchers around the world, and thriving in an organization that is free of politics and full of humble, inclusive and collaborative teammates, the extrinsic rewards at Turnitin include generous time off and health and wellness programs that offer choice and flexibility and provide a safety net for the challenges that life presents from time to time.

In our Remote-First approach to collaborating, you are also able to work the way

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