Sector Media Manager

hace 1 semana

Ciudad de México, Ciudad de México PepsiCo Deutschland GmbH A tiempo completo
Overview

We Are PepsiCo

Join PepsiCo and Dare for Better We are the perfect place for curious people, thinkers and change agents. From leadership to front lines, we're excited about the future and working together to make the world a better place.

Being part of PepsiCo means being part of one of the largest food and beverage companies in the world, with our iconic brands consumed more than a billion times a day in more than 200 countries.

Our product portfolio, which includes 22 of the world's most iconic brands, such as Sabritas, Gamesa, Quaker, Pepsi, Gatorade and Sonrics, has been a part of Mexican homes for more than 116 years.

A career at PepsiCo means working in a culture where all people are welcome. Here, you can dare to be you. No matter who you are, where you're from, or who you love, you can always influence the people around you and make a positive impact in the world.

Know more: PepsiCoJobs
Join PepsiCo, dare for better.

Responsibilities

The Opportunity

This role will lead the media agenda for Snacks andalso be responsible for process management and driving media efficiencies & productivity in partnership with sector Media & US Digital Activation Team.

Your Impact

As a Sector Media Manager, your scope would consist of:

Functional Responsibilities:

  • Lead delivery of media priorities in partnership with the DAT media lead
  • (Launching of a product, Target to sell X MM ton, how much Reach & Awareness required to achieve the same, (TV, radio, Social), Digital – Agency commission is involved,
  • Brand team, understand the requirements, (KPI-Views, Clicks) – Agencies to inhouse
  • Leverage PEP Total Connections Planning framework and Strategic Planning framework to support the DAT team in building the media strategy for the portfolio and brand
  • Establish learnings from consumer, category, competition & culture to define the growth challenge; define audience growth & identify audience insights
  • Define experience strategy including big ideas, experience design and asset guidance
  • Build AOP activation plan including budget allocations, tactical channel recommendations, media plans and KPIs.

Process management

  • Create and evolve communication processes with internal media stakeholders (project planning, workflow monitoring, quality checks, on-going changes)
  • Support simplification, standardization and digitalization efforts (in cooperation with global and sector stakeholders).

Campaign monitoring & reporting

  • Translate Media AOP activation plans into campaign plan and map deviations against Media AOP
  • Establish clear media & digital KPIs for campaigns and enhance agency processes to track & report performance against set KPIs
  • Elevate campaign monitoring & reporting framework and establish clear KPIs and timelines on in-campaign, real-time & post campaign metrics
  • Contribute to efforts in enhancing campaign monitoring/reporting in partnership with agencies and vendors including real-time automated dashboards.

Execute media & digital reporting & analytics activities

  • Establish/enhance processes to provide regular reports to the DAT Media team & brand teams on media spends, share of voice, competitive media spend estimates, as well as to drive real time media optimization across all media KPIs.

Media Efficiency & Governance

  • Leverage global / regional efforts to support media auditing and governance needs of the business; partner with media auditors to drive media efficiency & governance
  • Contribute to Marketing Mix Modeling / ROI initiatives and leverage learnings to enhance communication impact and optimize media spend
  • Leverage agency suite of tools to determine / right size media/A&M for brands as needed to inform budgeting decisions of marketing & finance teams
  • Role: 30% Strategic, 40% Tactical, 30% Executional
  • Decision making autonomy: Medium-High
  • Role complexity: Medium-High
  • Cross-functional interactions with Media team, Advertising & Media Processing team, potentially brand team and.

People Responsibilities:

  • The role will provide leadership & direction to the media agenda US team
  • Develop team capabilities, motivation and engagement levels
  • Support subordinates and peers through mentoring & coaching in growing their functional and capabilities
  • Set and monitor performance goals for evaluation of direct subordinates
  • Provide timely feedback on team member performance
  • Build meaningful developmental paths for subordinates
  • Support team motivation and retention.
Qualifications

Who Are We Looking For?

  • Bachelor's degree in a related field
  • 7+ years of media/advertising/marketing experience required with at least 4 years in the media discipline Recent experience with digital media planning & execution.
  • Media experience with hands on experience on media buying and platform management.
  • Strong leadership and influencing profile in line with Insights Leader of the future definition: Motivates action through fact-based, inspirational material
  • Can synthesize multiple, disparate data sources into compelling growth strategies.
  • Knowing the Business Cold: Can easily see how media can improve businesses impact and frames up efforts and opportunities to inform business decisions
  • Managerial experience: Experience in building a high performing and highly engaged team
  • Fluent English – obligatory
  • Strong stakeholder management & communication skills needed to manage multiple internal and external stakeholders
  • Ability to stay focused and deliver the agenda while juggling multiple priorities in a dynamic environment
  • Very strong organizational and critical thinking skills

If this is an opportunity that interests you, we encourage you to apply even if you do not meet 100% of the requirements.

What can you expect from us:


• Opportunities to learn and develop every day through a wide range of programs.


• Internal digital platforms that promote self-learning.


• Development programs according to Leadership skills.


• Specialized training according to the role.


• Learning experiences with internal and external providers.


• We love to celebrate success, which is why we have recognition programs for seniority, behavior, leadership, moments of life, among others.


• Financial wellness programs that will help you reach your goals in all stages of life.


• A flexibility program that will allow you to balance your personal and work life, adapting your working day to your lifestyle.


• And because your family is also important to us, they can also enjoy benefits such as our Wellness Line, thousands of Agreements and Discounts, Scholarship programs for your children, Aid Plans for different moments of life, among others.

We are an equal opportunity employer and value diversity at our company. We do not discriminate based on race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status. We respect and value diversity as a work force and innovation for the organization.


#J-18808-Ljbffr

  • Sector Media Manager

    hace 1 mes

    Ciudad de México, Ciudad de México PepsiCo A tiempo completo

    OverviewWe Are PepsiCo Join PepsiCo and Dare for Better We are the perfect place for curious people, thinkers and change agents. From leadership to front lines, we're excited about the future and working together to make the world a better place.Being part of PepsiCo means being part of one of the largest food and beverage companies in the world, with our...

  • Sector Media Manager

    hace 4 semanas

    Ciudad de México, Ciudad de México PepsiCo A tiempo completo

    OverviewWe Are PepsiCo Join PepsiCo and Dare for Better We are the perfect place for curious people, thinkers and change agents. From leadership to front lines, we're excited about the future and working together to make the world a better place.Being part of PepsiCo means being part of one of the largest food and beverage companies in the world, with our...

  • Project Manager

    hace 1 semana

    Ciudad de México, Ciudad de México Media A tiempo completo

    What are we looking for? Project Manager (digital and social media project management) as a freelancer, for a determinate period of time. You can have experience working as an Account Executive, Account Manager, Digital Project Manager, Account Coordinator, etc. We have opportunities in the whole accounts area. This is a Database position, so have in...

  • Project Manager

    hace 1 semana

    Ciudad de México, Ciudad de México Media A tiempo completo

    We're looking for a Project Manager to help lead one of our most successful international teams (on US mainly). This role will manage the creative team in charge of the ideation and creation of audiovisual assets that conceptualize media campaigns, and events, and will contribute to create brand stories that accompany press releases, and communication...

  • Content Manager

    hace 1 semana

    Ciudad de México, Ciudad de México Media A tiempo completo

    The Content Manager collaborates with the Distribution Hub Lead on the distribution and scheduling of assets coming from the Film & Brand and Series verticals across the different platforms. You are in charge of ensuring the publication of assets on each platform according to the established date and time and must keep a constant communication with the...

  • Project Manager

    hace 1 semana

    Ciudad de México, Ciudad de México Media A tiempo completo

    MediaMonks is looking for a Project Manager to join our team, to work with our client in creating ground-breaking work and help define the strategic direction businesses should take in the digital space.Role & Responsibilities: Understanding the context of a client and their business objectives and translating these objectives into a data driven strategic...

  • Project Manager Sr

    hace 1 semana

    Ciudad de México, Ciudad de México Media A tiempo completo

    Now, about the opportunity: In the Project Manager Sr. position, you'll manage a cross-functional team and work side by side with creative directors, copywriters, art directors, and social creators always looking for creative ways to promote campaigns and ignite conversation among the audience. This is a role where you'll partner with an entertainment,...

  • Project Manager

    hace 1 semana

    Ciudad de México, Ciudad de México Media A tiempo completo

    MediaMonks is looking for a Project Manager to join our team, to work with our client in creating ground-breaking work and help define the strategic direction businesses should take in the digital space. Role & Responsibilities: Understanding the context of a client and their business objectives and translating these objectives into a data driven...

  • Content Manager

    hace 1 semana

    Ciudad de México, Ciudad de México Media A tiempo completo

    We are looking for a Content Manager for the creation and design of social content for a multicultural work structure. It sets the tone for the creative team and proposes the best solutions and actions to carry out on different social platforms. This asset will be in charge of creating communication solutions through social platforms, understanding the...

  • Client Success Manager

    hace 1 semana

    Ciudad de México, Ciudad de México Canela Media A tiempo completo

    Canela Media is the fastest-growing Latina-founded media and entertainment company in the United States and Latin America with OTT properties including Canela.TV, Canela Music and Canela Kids. The company is a true start-up, founded in 2019 and backed by the most reputable investment groups in the world.Overview:We are looking for an experienced, talented,...

  • Ejecutivo de Ventas Sector Gobierno

    hace 1 semana

    Ciudad de México, Ciudad de México Now New Media A tiempo completo

    Solicitamos Ejecutivo de Ventas Sector GobiernoRequisitos: 2 años de experiência en puesto similarLicenciatura a fin, concluida, en proceso, truncaDisponibilidad para viajarDeseable conocimientode venta en medios digitales y publicidad con gobiernoRelaciones publicas y comercialesHabilidad de negociación y pasión por la ventasActividades:Seguimiento y...

  • Brand Marketing Manager

    hace 1 semana

    Ciudad de México, Ciudad de México Paper Street Media A tiempo completo

    Who we are - We are web-based video-on-demand networks with a focus on adult entertainment, based out of Downtown Miami.We are a group of creative souls with diverse backgrounds. If you are also a true believer of work hard & play hard, this is the place to be. At PSM, you will enjoy a fun & casual environment, team-building retreats, startup spirits, and...

  • Social Media Manager

    hace 1 semana

    Ciudad de México, Ciudad de México Neolpharma - Coyoacán, Ciudad de México DF A tiempo completo

    Importante Grupo Farmacéutico al Sur de la Ciudad de México busca tu talento como:SOCIAL MEDIA MANAGERUbicación: Planta División del Norte, Coyoacán.Requisitos:Lic. Marketing, Marketing Digital, Comunicación, Periodismo, Publicidad o a fin Titulado. Contar con experiencia y conocimientos sólidos en funciones como Social Media (Gestión de Redes...

  • Brand Marketing Manager

    hace 1 semana

    Ciudad de México, Ciudad de México Paper Street Media A tiempo completo

    Who we are - We are web-based video-on-demand networks with a focus on adult entertainment, based out of Downtown Miami. We are a group of creative souls with diverse backgrounds. If you are also a true believer of work hard & play hard, this is the place to be. At PSM, you will enjoy a fun & casual environment, team-building retreats, startup spirits, and...

  • Senior Project Manager

    hace 1 semana

    Ciudad de México, Ciudad de México Media A tiempo completo

    We're looking for a Senior Producer with a knack for design, animation and video editing at scale. This person will work closely with our clients in the region, so client-facing experience is a must.This senior-level role requires prior experience in digital advertising, transcreation, asset creation and/or integrated production, as well as an understanding...

  • Media Manager

    hace 1 semana

    Ciudad de México, Ciudad de México Cartier A tiempo completo

    Key Responsibilities Advertising Campaign Following the international Media Guidelines, adapt and propose a relevant local media plan adaptation always protecting the international rules aligned to the local business and communication objectives. Constant follow up and fluid communication with HQ team for alignment, approvals, and reporting. Work together...

  • Media Manager

    hace 1 semana

    Ciudad de México, Ciudad de México Cartier A tiempo completo

    KEY RESPONSIBILITIESAdvertising CampaignFollowing the international Media Guidelines, adapt and propose a relevant local media plan adaptation always protecting the international rules aligned to the local business and communication objectives.Constant follow up and fluid communication with HQ team for alignment, approvals, and reporting.Work together with...

  • Digital Campaign Manager

    hace 1 semana

    Ciudad de México, Ciudad de México Barracuda Media Solutions A tiempo completo

    Somos una Sales House de Marketing Digital especializados en Ad-tech & Data Driven, nuestros servicios incluyen Cine Programático, Trade Deals y Hub AdOps.Nuestros valores son la base de nuestra cultura y guían la forma en la que actuamos como individuos y como empresa:Trabajo en equipoProactividadAdaptabilidadHonorabilidadEn Barracuda creamos relaciones...

  • Cartier Media Manager

    hace 1 semana

    Ciudad de México, Ciudad de México CARTIER A tiempo completo

    Cartier is hiring a Media Manager for the Mexito City office. Join one of the world's most prestigious luxury brands.Our dedicated Marketing and Communication team is full of hardworking cross-functional team members. We are seeking individuals with the same energy, diligence and positivity who can help us lead growth for our Cartier Maison in Mexico.KEY...

  • Cartier Media Manager

    hace 2 semanas

    Ciudad de México, Ciudad de México CARTIER A tiempo completo

    Cartier is hiring a Media Manager for the Mexito City office. Join one of the world's most prestigious luxury brands.Our dedicated Marketing and Communication team is full of hardworking cross-functional team members. We are seeking individuals with the same energy, diligence and positivity who can help us lead growth for our Cartier Maison in Mexico.KEY...