Senior Paid Media Strategist
hace 1 semana
Directive Consulting is the performance marketing agency for SaaS and Tech companies. We use Customer Generation (a marketing methodology developed by us) which focuses on SQLs and Customers instead of traditional metrics like MQLs. We offer Paid Media, SEO, Performance Creative, and Video to our clients by creating comprehensive digital marketing strategies that allow our clients to hit their SQL targets, every time.
This role reports to the Associate Director and is a crucial part of the Paid Media team. The Senior Account Strategist works directly with our enterprise clients and runs point on communicating results, creating custom strategies, and executing Paid Media deliverables. In this role, you will gain experience creating high-performing Paid strategies for enterprise SaaS businesses.
Roles & Responsibilities
- Oversee and lead a collection of Paid Media accounts
- Serve as direct support to client contacts
- Weekly communication with any vendors or operational partners to ensure we're aligned on tasks being assigned, work quality, and any improvements we can make to that dynamic
- Drive referrals via client relationships and professional network
- Build strategies for clients each quarter
- Have the ability to create, maintain, and optimize budgets for paid media campaigns across multiple channels
- Deeply understand client positioning and unique value propositions
- Confirm lead routing is accurate within a CRM
- Understand the value of Programmatic campaigns
- Responsible for personal productivity and utilization
- Work directly with Associate Director to ensure internal and client goals are being achieved
- Execute and optimize PPC advertising campaigns across multiple platforms including Google Ads, Facebook Ads, and LinkedIn Ads, focusing on keyword research, ad copywriting, and audience targeting to maximize ROI
What You Offer:
- 4+ years experience at a paid media agency (bonus for B2B)
- Deep expertise across paid search and paid social advertising campaigns, such as Google Ads, Facebook Ads, Linkedin Ads and others (programmatic is a bonus)
- Proficiency in using advertising platforms and tools such as Google Ads, Facebook Business Manager, LinkedIn Campaign Manager
- Strong understanding of PPC principles, including keyword research, ad copywriting, bid management, and campaign optimization
- Ability to analyze campaign performance data using tools like Google Analytics, GA4, Excel, or other analytics platforms to make data-driven decisions and optimize campaign performance
- Experience managing B2B businesses
- Ability to drive results and measure via OCT
- Proven and measurable success with mid-market or enterprise accounts
- A unique perspective on how to drive value for SaaS
- Ability to translate and articulate strategy and tell stories with data
- Equal parts competitive and curious; you're a true problem solver
- You live on the cutting edge of the industry, always looking for opportunities to grow and share
- Ability to organize, prioritize and manage multiple projects simultaneously
- You're quality-obsessed and have not lost your soul for advertising
- Travel to visit clients approximately once per year, per client or as needed
What Success Looks Like:
- You encompass our core values through every interaction; internally and externally
- Effectively manage approximately five mid-tier and enterprise accounts
- Meet and exceed department level OKRs, such as client growth and goal attainment
- Build client trust and relationships that create consistent renewals
- Cross-sell services that align with client goals and objectives
- Clearly communicate results with client point of contact and executives
- Exceptional decision making, as it relates to strategic direction for accounts
What We Offer
We have a set living wage at Directive
Medical, dental, vision plans, disability, and life insurance coverage for you and your family that fit your lifestyle
Including a 100% employer-paid plan for you and a 50% employer contribution for your dependents
Benefits to Support the Whole Person:
Mental - Access to certified therapists through Spring Health, membership to Headspace
Physical - Gympass
Time Off - Unlimited PTO (2-week minimum), Paid Company Holidays, Your Birthday Off, End of Year Recharge (Closed December 24 - January 1), Paid Parental Leave
Financial - Traditional and Roth 401(k) with a 3% company match
Bonus - Annual bonus based on tenure, which scales in total amount over time
Annual Anniversary Trip to Newport Beach, CA with peers and executive leadership for fun and entertainment
Work Environment Requirements
As a remote-first company, you'll have the ability to work from anywhere in the US, with the option to enjoy our state-of-the-art offices in Irvine, California. For some positions, as posted, we will accommodate global opportunities where we have established businesses, including Canada, the UK, and Australia. For global locations, you must have established and current work authorization and permanently reside in that country.
This role has the opportunity to operate 100% virtually from your home office. We primarily collaborate with our colleagues through virtual meetings (Zoom), and Slack. In this role, you will be required to operate a laptop computer (PC or Mac available), computer software platforms, and other office productivity tools as necessary. Due to the nature of this role, you must be able to remain stationary for extended periods, must be able to observe and interpret written and/or verbal communication, must have reliable internet access, and a professional background.
To perform this job successfully, an individual must be able to perform each essential job duty satisfactorily. Reasonable accommodations may be made to enable qualified individuals with disabilities to perform essential job functions.
If you require reasonable accommodations in completing this application, interviewing, completing any pre-employment testing, or otherwise participating in the employee selection process, direct your inquiries to
Additional Information
At Directive, one of our core values is People First. We're committed to fostering a more diverse and inclusive culture in the digital landscape. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status.
#J-18808-Ljbffr
-
Paid Media Specialist
hace 1 semana
Ciudad de México, Ciudad de México Directive Consulting A tiempo completoDirective Consulting is the performance marketing agency for SaaS and Tech companies. We use Customer Generation (a marketing methodology developed by us) which focuses on SQLs and Customers instead of traditional metrics like MQLs. We offer Paid Media, SEO, Performance Creative, and Video to our clients by creating comprehensive digital marketing strategies...
-
Data Strategist Senior
hace 1 semana
Ciudad de México, Ciudad de México 117 Human Resources Analytics A tiempo completoNos encontramos buscando posicionar al Talento correcto bajo la posición de:Data Strategist Senior- leer con atención la vacante:_Objetivo del puesto:El Data Strategist desempeñará un papel estratégico en la definición y ejecución de la estrategia de datos de una organización. Este profesional será responsable de alinear la gestión de datos con los...
-
Senior SEO Strategist
hace 1 semana
Ciudad de México, Ciudad de México REGEX SEO A tiempo completoSenior SEO Strategist- Launch Your Career Among the Stars We're not just another agency, and we're searching for someone who is not looking for just another job.Important Requirement: Applicants must possess direct experience with SEO specifically within the home services industry, primarily in sectors such as HVAC, plumbing, cooling, and heating.Your...
-
Senior Paid Media Manager
hace 1 semana
Ciudad de México, Ciudad de México Jellyfish A tiempo completoCompany Description: At Jellyfish, we believe in the power of diverse perspectives and inclusive collaboration. We welcome individuals who excel in collaborative, varied teams and value the unique contributions that each person brings to the table._Jellyfish is a unique fusion of tech enthusiasts, creative minds, and data experts, all united to empower...
-
Social Strategist Sr
hace 1 semana
Ciudad de México, Ciudad de México Media A tiempo completoIn Media.Monks MX we're looking for a Social Strategist who will play a pivotal role as the dedicated social specialist responsible for developing, implementing, and optimizing our client's social media strategies, while connecting with what's happening in culture. On a monthly basis, they will help to establish social content strategies for always-on...
-
Senior Paid Media App Growth
hace 1 semana
Ciudad de México, Ciudad de México Jellyfish A tiempo completoCompany DescriptionJellyfish is your digital partner. We support and drive digital transformation by providing the right technology, strategy and training.With offices across the globe, we are focused on increasing our network, client base and digital services to the biggest brands on the planet.We are 'One Jellyfish', we know how important it is not just to...
-
Senior Paid Media Manager App Focus
hace 1 semana
Ciudad de México, Ciudad de México Jobs for Humanity A tiempo completoCompany DescriptionCompany Name: USD 437Company Description At Jellyfish, we believe in the power of diverse perspectives and inclusive collaboration. We welcome individuals who excel in collaborative, varied teams and value the unique contributions that each person brings to the table._Jellyfish is a unique fusion of tech enthusiasts, creative minds, and...
-
Social Strategist
hace 1 semana
Ciudad de México, Ciudad de México Media A tiempo completoThe Social Strategist will be responsible for leading and supervising thought leadership and best practices in Social Media and for digital content across multiple accounts, including new business opportunities. In addition to providing agency thought leadership, and team training, education & mentorship, this individual will be responsible for overseeing a...
-
Paid Media Manager
hace 1 semana
Ciudad de México, Ciudad de México Liven Pty A tiempo completoRubix Agency is a pioneering performance marketing agency renowned for driving success and growth for our clients. We specialize in Performance PR, Paid Digital Strategies, and Strategic Growth Initiatives. Our portfolio includes high-profile brands such as Misfits Market, Gravity Blanket, Calm, Moonpod, and Maisonette, among others. By partnering with...
-
Paid Media Specialist
hace 1 semana
Ciudad de México, Ciudad de México CIVITATIS A tiempo completoDescripción:¿Te apasionan los viajes, la cultura y el ocio y tienes ganas de participar en el crecimiento de la empresa No 1 en servicios turísticos en español? Nuestro equipo no para de crecer y buscamos personas con talento e ilusión por desarrollarse.Somos un equipo joven, multicultural e innovador que entiende cada día como un desafío y una nueva...
-
Paid Media Specialist
hace 1 semana
Ciudad de México, Ciudad de México CIVITATIS A tiempo completoDescripción:¿Te apasionan los viajes, la cultura y el ocio y tienes ganas de participar en el crecimiento de la empresa No 1 en servicios turísticos en español? Nuestro equipo no para de crecer y buscamos personas con talento e ilusión por desarrollarse.Somos un equipo joven, multicultural e innovador que entiende cada día como un desafío y una nueva...
-
Social Strategist Sr
hace 1 semana
Ciudad de México, Ciudad de México Media A tiempo completoSocial Media Strategist Sr. • Mexico City MexicoIn Media.Monks MX we're looking for a Social Strategist who will play a pivotal role as the dedicated social specialist responsible for developing, implementing, and optimizing our client's social media strategies, while connecting with what's happening in culture. On a monthly basis, they will help to...
-
Paid Media Specialist
hace 1 semana
Ciudad de México, Ciudad de México Hotelbeds A tiempo completoHotelbeds is the world's leading technology partner, connecting and empowering the world of travel. We're game-changers, disruptors, the people who bring together local and global brands in accommodation, transport, activities and payments through our network of 300,000 hotels worldwide, 60,000 hard to reach high value clients such as tour operators, travel...
-
Paid Media Manager
hace 1 semana
Ciudad de México, Ciudad de México Match Consulting A tiempo completoPaid Media Manager We are seeking a highly analytical and results-driven Paid Media Manager to join our team. The ideal candidate will be responsible for managing paid digital campaigns across multiple platforms with the objective of amplifying the results of the marketing strategy of each client. The candidate must have experience with paid media across...
-
Senior SEO Strategist
hace 4 semanas
Ciudad de México, Ciudad de México Directive Consulting A tiempo completoDirective Consulting is the performance marketing agency for SaaS and Tech companies. We use Customer Generation (a marketing methodology developed by us) which focuses on SQLs and Customers instead of traditional metrics like MQLs. We offer Paid Media, SEO, Performance Creative, and Video to our clients by creating comprehensive digital marketing strategies...
-
Senior SEO Strategist
hace 1 semana
Ciudad de México, Ciudad de México Directive Consulting A tiempo completoDirective Consulting is the performance marketing agency for SaaS and Tech companies. We use Customer Generation (a marketing methodology developed by us) which focuses on SQLs and Customers instead of traditional metrics like MQLs. We offer Paid Media, SEO, Performance Creative, and Video to our clients by creating comprehensive digital marketing...
-
Senior SEO Strategist
hace 4 semanas
Ciudad de México, Ciudad de México Directive Consulting A tiempo completoDirective Consulting is the performance marketing agency for SaaS and Tech companies. We use Customer Generation (a marketing methodology developed by us) which focuses on SQLs and Customers instead of traditional metrics like MQLs. We offer Paid Media, SEO, Performance Creative, and Video to our clients by creating comprehensive digital marketing strategies...
-
Senior Paid Search Manager
hace 1 semana
Ciudad de México, Ciudad de México Jellyfish A tiempo completode la empresaJellyfish is your digital partner. We support and drive digital transformation by providing the right technology, strategy and training. With offices across the globe, we are focused on increasing our network, client base and digital services to the biggest brands on the planet.Descripción del empleoThe Senior Paid Search Manager will work with...
-
Paid Media Specialist
hace 1 semana
Ciudad de México, Ciudad de México LVMH A tiempo completoPosition:Paid Media SpecialistProfile:Paid Media SpecialistResponsable de implementar, monitorear y optimizar campañas en paid media, a fin de aumentar la visibilidad de la marca y conseguir los objetivos prometidos, obteniendo tráfico de alta calidad llevando este a conversiones para la marca.Responsabilidades Planifica, implementa, monitorea y optimiza...
-
Senior Designer
hace 1 semana
Ciudad de México, Ciudad de México AKQA Media A tiempo completoThis is a 3-month supplier contract role, with the possibility of extension. This role is based in Mexico, and is remote. All candidates must reside in Mexico. At AKQA, we believe in the imaginative application of art and science to create beautiful ideas, products and services. With an entrepreneurial and collaborative approach, we design adaptive...