Analyst, Digital Insights and Performance

hace 2 semanas


Juárez, Chihuahua, México NASDAQ A tiempo completo

Responsibilities:

  • Utilize various digital tools to gather and analyze data from online user interactions across multiple data sources.
  • Create easily understandable data visualizations to communicate insights effectively.
  • Collaborate with development and marketing teams to implement recommended solutions.
  • Generate insights into online visitor behavior and content consumption.
  • Stay informed about emerging trends in online marketing performance and website design.
  • Create data measurement plans for Global Data Layer definition, implementation and troubleshooting across multiple Business Units.
  • Maintain and improve reports for the digital marketing team
  • Bachelor's degree in marketing, statistics, computer science, or related fields.
  • 13 years of experience in customer data analysis and data mining.
  • Proficiency with key web analytics platforms such as Google Analytics 4 and Salesforce.
  • Experience in Adobe Customer Journey Analytics is a PLUS
  • Clear understanding of Tag Management solutions such as Google Tag Manager, Tealium or Adobe Experience Cloud.
  • Experience with Reporting visualization tools as Looker Studio, Tableau or Power BI
  • Strong verbal and visual communication skills for presenting findings and recommendations.
  • Exceptional attention to detail and accuracy.
  • Ability to collaborate effectively across diverse teams including engineering, marketing, and creative departments.
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