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Channel Marketing Specialist
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Job Description:
Channel Marketing Specialist - Canal Tradicional y Farmacia
Colabora con 3Mers innovadores alrededor del mundo
Como Channel Marketing Spec , desempeñará un papel clave para desarrollar y ejecutar estrategias / programas de marketing enfocados en el punto de venta del canal que maximizan la generación de demanda y la participación de mercado de nuestras marcas. En la división de CBG (Consumer Business Group). En este rol podrás generar crecimiento adaptando los programas prioritarios del área en estrategias y programas para el Canal Tradicional y Farmacias. Desarrollar una comprensión profunda del canal, consolidar estrategias de comercialización, tácticas de marketing, desarrollar herramientas y operaciones para maximizar el impacto en el punto de venta. Captura y usa información para desarrollar planes y acciones, trabajar con equipos de diferentes áreas como activation, shopper marketing para ejecutar programas y estrategias de forma local de acuerdo con las necesidades del canal.
El impacto que tendrás en este rol
El Puesto está a cargo del diseño y ejecución de los planes de generación de demanda enfocados en el punto de venta y la Inversión en actividades y materiales.
El Channel Marketing Spec es un puesto importante en Consumer Business Group porque es el responsable de entregar el plan de sell out por cuenta basado en las estrategias de las marcas.
- Tienen como principal objetivo la generación de demanda (Sell Out).
- Están basados en conocimiento del canal, insights y analytics.
- Maximizan el ROI de la inversión (MDFs), la relevancia e impacto de nuestras marcas en el canal.
- Generan compromiso entre los equipos de ventas, operaciones, shopper marketing ,etc.
- Agregan valor a nuestros clientes.
Las habilidades y experiencia que buscamos
Para preparar tu camino hacia el éxito en esta posición desde el primer día, 3M está en búsqueda de candidatos que cuenten con:
- Licenciatura Concluída, preferentemente Mercadotecnia y/o Administración de Empresas o similares
- Experiencia analizando grandes cantidades de datos y tendencias.
- Capacidad para pensar de forma crítica y creativa.
- Habilidades de negociación y manejo de proveedores.
- Control presupuestal y rentabilidad de inversiones.
Experiencia y habilidades adicionales que podrían ayudarte a tener aún más éxito en este rol:
- Fuerte conocimiento de la industria de consumo. Canal Tradicional (Jarcería, Abarrotes, Papelero, Ferretero y Farmacéutico).
- Experiencia en Trade Marketing en empresas de consumo (preferentemente)
- Manejo de idioma Inglés Intermedio- Avanzado
- Lectura y comprensión de información de mercado
- Disponibilidad para viajar (30 % de su tiempo)
Apoyando tu bienestar
3M ofrece programas para ayudarte a vivir al máximo tu vida, tanto física como financieramente. Para garantizar salarios y beneficios competitivos, 3M realiza evaluaciones comparativas periódicas con otras empresas que son equiparables en tamaño y alcance.
Imagina tu futuro en 3M
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Learn more about 3M's creative solutions to the world's problems at or on Twitter @3M.3M es un empleador que ofrece las mismas oportunidades. 3M no discriminará a ningún solicitante de empleo por razones de raza, color, edad, religión, sexo, orientación sexual, identidad o expresión de género, origen nacional, discapacidad o estado de veterano.
Our approach to flexibility is called Work Your Way, which puts employees first and drives well-being in ways that enable 3M's business and performance goals. You have flexibility in where and when work gets done. It all depends on where and when you can do your best work.
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