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Mex Digital Adoption Lead
hace 3 meses
Country:
Mexico
WHAT YOU WILL BE DOING
Desarrollar e implemnetar una estrategia de migración de transacciones a los canales digitales del banco Desarrollar estrategias para la migración, uso y retención de clientes en los canales Digitales Analisar datos de clientes y su transaccionalidad para uan correcta segmentación de clientes con el objetivo de incrementar el uso de plataformas digitales Ejecutar segmentación de clienets para ofrecer promociones y/o campañas que promuevan la migración de clientes a las plataformas digitales Desarrollar estrategia con ejecutivos de cuenta para migración y adopción de canales digitales Definición de campañas para migración y adopción de canales digitales ejecutadolas con los ejecutivos de cuentas de las sucursales