Data Analyst, Digital Go-to-market

hace 1 semana

Guadalajara, Jalisco, México NXP Semiconductors A tiempo completo
This position fulfills a critical role for the Digital Go-to-Market Analytics Team.

This function is instrumental in our successful support and maturation of data driven intelligence at NXP as it relates to the customer journey and solutions selling.


This bright and energetic individual will have the opportunity to work collaboratively with Demand/Lead Generation, Web, Virtual Sales, Marcom and among other teams within the Organization to help drive the successful understanding of the customer journey at NXP and it's subsequent impact to solutions selling.


This position has primary responsibilities that include:

  • Leveraging various data sets from the NXP digital ecosystem to understand journeys, improve customer experience and promote solutions selling
  • Providing analysis and recommendations to stakeholders to support website design, demand and lead generation and all other relevant decisions related to the customer experience, customer journey and solutions selling
  • Working strategically with IT and stakeholders (as needed) to successfully expand/improve/maintain data capture and systematic data ingestion from relevant data sources
  • Successfully connect data sources to PowerBI for use in the development of data products; dashboards, visualizations, etc.
  • Creation and maintenance of PowerBI data products that support analysis, KPIs, diagnostics, etc.
  • Responsibilities also include operational reporting support in monthly OPS and/or other necessary communication channels to effectively manage our strategy implementation, progress and results.
  • Managing the data system logistics/design/improvement/maintenance of the automated Integrated Marketing PowerBI dashboards for Marcom
This role demands an analytical aptitude and general curiosity of how things work

  • Exceptional communications skills, both written and verbal, and be comfortable in communicating directly with various stakeholders within the organization, Marcom, BL
  • Extensive experience in PowerBI data connections and dashboard development
  • Comfortable working within a shared strategy framework
  • Global experience working with regional teams
  • Analytical aptitude
  • Proven experience and comfortability with data, data management, for purposes of reporting, analysis and dashboard creation; usage of enterprise tooling
  • Familiarity with Adobe Experience Cloud tools/data (Analytics, Customer Data Platform) and SQL especially appreciated

Educational Requirements:
Bachelor's degree in Business, Computer Science, Informatics, Information Technology or other quantitative discipline.

Experience:

3-5+ years in data management and analysis discipline

1-2+ years in marketing/sales a plus

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