SEO Content Manager

Join the In-House Team of Virtual Latinos

Ever dreamed of working from the comfort of your house while earning a much better wage than in your home country and helping other Latinos find their dream job? Well... you've come to the right place

With over 1000+ Latino Virtual Professionals already working with our 750+ clients and counting, Virtual Latinos is the first American Company that connects amazing and talented virtual professionals from Latin America with small businesses & entrepreneurs from the US, Canada, and the world. New job positions open every week, allowing professionals to find great remote job opportunities.

Job Title: Full-Time (Starting with Part-Time) Email Marketing Manager for the Internal Virtual Latinos Team (the job will start Part-Time and go to Full-Time after a maximum training period of 12 weeks)

Pay Rate:

Full-Time Rate (post-training):$2253-$2600 per month.

*The monthly salary range posted is stipulated as an average monthly income. However, all jobs at Virtual Latinos are hourly-based, and payments are calculated on the number of hours a person works daily. We pay our Virtual Professionals every 2 weeks through third-party platforms. The hourly rate range of the position is $13-$15 per hour, depending on experience. Once a rate has been offered to you, it is non-negotiable.

Work Schedule: Monday-Friday, 9-hour shift with a 1-hour lunch break. The entire shift should fall between 7 am- 5 pm PST, preferred.

Reports to: Associate DIrector of Growth

Additional Perks of Working Directly for the In-House Virtual Latinos Team:

• Long-term work relationships (this is not a project-based opportunity)
• Perks based on longevity within the job (such as PTO and medical stipends)
• An amazing team and company culture
• Increase your rate by taking courses and bringing pivotal ideas to the table. "The more you learn, the more you earn".
• Growth opportunities to move up within the company

How to Apply to this Specific Job:

• Click the "Apply" button on this post.
• Complete and submit the application form.
• Our team will process your application in 2-3 weeks to let you know if you are moving on to the next round. Due to the volume of applications, this response time may take a little longer.
• *Our communication efforts will be done primarily through email so please be on the lookout for emails coming from the handle. It's important that you also check your spam folder for our emails, depending on your privacy settings or risk missing out on a fantastic career opportunity

Job Summary: We are seeking a seasoned SEO Manager with over 5 years of experience in technical SEO, OnPage SEO, Content Creation, and OffPage SEO to join our dynamic marketing team. The ideal candidate will be responsible for developing and implementing effective SEO strategies that enhance organic search visibility and drive traffic and conversion rates for our business. This role requires a deep understanding of search engine algorithms, a proven track record in managing comprehensive SEO campaigns, and the ability to analyze data and optimize accordingly.

As an SEO Manager, you will oversee all aspects of the SEO process, from keyword research and analysis, to technical SEO audits, to content strategy and link building. You will collaborate with cross-functional teams to ensure SEO best practices are integrated into all digital marketing efforts, including website design and content development. Your expertise will be crucial in adapting strategies based on market trends and changes in search engine landscapes to keep our business at the forefront of the industry.

Key Responsibilities:

• Lead and manage the SEO team, overseeing all projects and ensuring team members are aligned with the company's SEO strategy and goals. Provide mentorship, set objectives, and conduct performance reviews to foster professional growth and development.
• Develop and implement comprehensive SEO strategies to increase organic search visibility and drive website traffic.
• Conduct thorough keyword research and analysis to identify growth opportunities and optimize content.
• Perform technical SEO audits quarterly and make recommendations for addressing technical issues that impact website performance in search rankings.
• Optimize website architecture, URL structures, and internal linking strategies to enhance indexing and crawlability.
• Manage and improve organic search engine performance and goal-setting based on click-through rates, traffic, and conversions.
• Stay up-to-date with the latest SEO and digital marketing trends and changes in algorithms to ensure strategies remain effective.
• Build and maintain backlink profiles to improve domain authority and search engine ranking.
• Monitor and analyze SEO performance metrics using tools like Google Analytics and Search Console, and report findings back to the marketing team and senior management.
• Collaborate with web developers and marketing team to properly implement SEO best practices in coding and campaigns.
• Lead and educate team members on SEO best practices and trends to ensure skills and techniques are up to date.

Required Skills:

• Advanced SEO Knowledge: Expertise in all aspects of SEO including technical, on-page, and off-page elements.
• Analytical Skills: Strong ability to use analytics tools (like Google Analytics, SEMrush, Ahrefs) to monitor traffic, understand user behavior, and measure ROI.
• Technical Proficiency: Understanding of HTML, CSS, JavaScript, and their impact on SEO. Ability to work closely with web development teams to implement necessary website changes.
• Content Strategy: Skills in creating and managing content that is both user and SEO-friendly. Experience in identifying and filling content gaps.
• Link Building: Proven ability to develop and execute effective link-building strategies.
• Strategic Planning: Ability to develop long-term SEO strategies and campaigns that align with business goals.
• Project Management / Agile Methodology: Strong organizational skills to manage multiple projects simultaneously and meet deadlines.
• Communication Skills: Excellent verbal and written communication skills to articulate SEO strategies to stakeholders and manage a team effectively.
• Leadership Skills: Experience in leading and developing an SEO team, including training and mentorship.
• Adaptability and Learning Agility: Staying up-to-date with the constant changes in search engine algorithms and the digital marketing landscape.
• Competitor Analysis: Skills in conducting detailed competitor analysis to stay ahead in the market.
• Problem-solving Skills: Ability to quickly identify issues and implement effective solutions under pressure.
• Data-Driven Decision Making: Comfort with making decisions based on in-depth data analysis and industry trends.

Nice to Have Skills:

• Understanding of HR and Recruitment Processes: Knowledge of human resources, recruitment cycles, and industry-specific jargon to better tailor SEO strategies that attract the right candidates and clients.
• User Experience (UX) Optimization: Skills in optimizing UX to improve the candidate journey on the website, which can significantly impact application rates and candidate engagement.
• Content Marketing Experience: Ability to craft compelling content specifically aimed at HR professionals and decision-makers within organizations, enhancing content outreach and engagement.
• Social Media Strategy: Experience in leveraging social media platforms like LinkedIn, which are critical in the HR industry, to enhance brand presence and engage directly with HR professionals.
• Conversion Rate Optimization (CRO): Skills in applying SEO techniques that not only drive traffic but also increase conversion rates, particularly for lead generation and client acquisition.
• Employer Branding Knowledge: Understanding of employer branding strategies to help position the company as an attractive employer through search engines and other digital platforms.
• Knowledge of HR Software and Tools: Familiarity with popular HR tools and platforms that potential clients might use, allowing for more targeted content and keyword strategies.
• Multilingual SEO: Ability to manage and optimize SEO for multiple languages, which is valuable for virtual assistant companies operating or expanding internationally.
• Training and Development: Skills in developing training materials or sessions that can help other team members understand SEO basics and the specific needs of the HR industry.
• Public Speaking and Presentation Skills: Capability to present SEO strategies and results effectively to stakeholders or at industry conferences, enhancing personal and company credibility.