Marketplaces Digital Business Development

hace 2 semanas


Tlaquepaque, Jalisco, México Hewlett Packard A tiempo completo

About the Role:


This role is focused on improving HP's presence on top marketplace websites in the US and globally, ensuring content is up to date, and optimized for the best possible customer experience.


You will be responsible for curating and ensuring the accuracy of product detail pages, to ensure HP content is up to date and accurate.

In this role you will work to automate product detail page auditing, monitoring and the corrective actions to keep content accurate.


By analyzing user behavior, sales trends, and Amazon-specific performance metrics, you will provide HP with the data-driven insights needed to enhance customer experience, improve SEO, and boost conversion rates on the Amazon platform.

Your expertise and efforts will be instrumental in driving incremental sales and market share on strategic HP product categories, solidifying HP's position as a leading technology brand on Amazon.


Responsibilities:

  • Ecommerce Optimization: Collaborate with crossfunctional teams to optimize the ecommerce platform, including product pages, user experience, and conversion funnels, to maximize sales and customer satisfaction.
  • Global HP Brand Store optimization program management. Owns strategy, roadmap, execution, tracking for Brand Store globally
  • Content Health monitoring, tracking, automation to ensure PDP is 100% content compliant. Develops tools for improved monitoring, fixes, tracking. Provides monthly reporting
  • Data Quality Assurance: Ensure data accuracy, integrity, and consistency within the ecommerce database. Identify and resolve datarelated issues.
  • Advanced Reporting: Create advanced, automated, and interactive reports and dashboards in Excel, Power BI, or similar products to track ecommerce KPIs, such as traffic, sales, and conversion rates and provide regular updates to stakeholders and leadership.
  • Data Analysis: Collect, organize, and analyze ecommerce data to identify trends, opportunities, and areas for improvement. Use data to inform decisionmaking and create compelling executive presentations that effectively communicate valuable insights.

Qualifications:

  • Bachelor's degree in a related field (Business, Marketing, Mathematics, or Data Science).
  • 35 years' experience in ecommerce optimization, data analysis and content optimization.
  • Proficiency in Excel and Power BI for creating advanced reports and dashboards.
  • Strong analytical and problemsolving skills.
  • Familiarity with SEO best practices, content optimization and A/B testing.
  • Proven ability to manage multiple projects in fastpaced, deadline driven environment.
  • Knowledge of data visualization tools and techniques.
  • Excellent communication and presentation skills.


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