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Paid Social Specialist
hace 7 días
RESPONSIBILITIES
Salary offer: $20,000 MXN DIRECT PAYMENT + ACCOUNTING SUPPORT.
As a Paid Social Specialist, your time will be focused on generating leads through social advertising networks like Facebook, Instagram, and Linkedin for clients in the home improvement industry across Canada & the US.
You should already have a working knowledge of the Facebook Ads platform and understand the fundamentals of paid advertising. Your performance will be measured by your ability to successfully invest the client's advertising dollars with the objective of generating leads consistently and profitably.
QUALIFICATIONS
We are looking for someone who can...
● Strategize, execute and optimize paid social media campaigns across Facebook platforms.
● Handle budget allocation and optimization to ensure maximum return on investment (ROI) for each campaign.
● Develop and refine audience targeting strategies based on demographics, interests, behaviors, and retargeting lists.
● Monitor campaign performance metrics such as CTR, CPC, CPA, ROAS, and adjust strategies accordingly to meet campaign objectives.
● Analyze campaign data and generate reports to provide insights and recommendations for improving campaign performance.
● Stay informed about industry trends, platform updates, and best practices in paid social advertising to ensure campaigns remain competitive
We are looking for someone who has...
● Proven experience managing paid social media campaigns, preferably in an agency or digital marketing setting.
● Strong analytical skills with the ability to interpret data, draw actionable insights, and make data-driven decisions to optimize campaign performance.
● An ability to think creatively and develop innovative strategies for audience targeting, ad creativity, and campaign optimization.
● Exceptional written and verbal communication skills
● Multitasking and organizational skills to manage multiple campaigns simultaneously and meet deadlines in a fast-paced environment.
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