Senior Strategist

About Alpenglo DigitalAlpenglo is a specialized consultancy delivering AI-accelerated GTM diligence and value creation for Private Equity–backed companies. We help PE firms identify revenue acceleration levers, reduce CAC, improve GTM efficiency, and uncover upside within 30 days.We are building a world-class Portfolio Revenue Acceleration Audit and are hiring a Senior Strategist who can lead the strategic analysis and diagnostic components of each audit.This is NOT a marketing execution role.This is a high-level strategic role ideal for someone with deep GTM, funnel, CAC/LTV, and revenue mechanics expertise — ideally with experience supporting Private Equity.Role OverviewThe Senior Strategist is responsible for analyzing a company’s full GTM engine, identifying value creation opportunities, interpreting data, and generating clear, insight-driven strategic findings for PE partners.You will handle ~70–80% of the audit independently, working closely with the CEO for directional alignment and final narrative refinement.This role requires cross-functional GTM experience across marketing, sales, CS, and RevOps.Key Responsibilities1. GTM Diagnostic AnalysisYou will analyze:CAC, LTV, payback, channel efficiencyFunnel performance & leakageICP, segmentation, messaging clarityPricing & packagingSales process, pipeline velocity, win ratesCS retention & expansionRevOps maturity & handoff qualityAI maturity & automation opportunitiesGTM motion alignment across Marketing → Sales → CS2. Identify Value Creation LeversThis is the core of the role.You should be able to:Spot revenue leakageIdentify the highest-impact leversTie recommendations to financial outcomesPrioritize initiatives based on impact/effortTranslate insights into a clear value creation story3. Strategic Deliverable CreationYou will produce:GTM diagnostic slidesInsight sectionsGTM maturity scoringAI maturity highlightsValue creation opportunities100-day acceleration recommendations12-month roadmap highlights4. Full Written Report DraftYou will draft the complete written audit report (typically 20–40 pages), including:GTM diagnostic findingsFunnel performance analysisCAC, LTV, payback, and revenue mechanics interpretationMarketing, sales, CS, and RevOps assessmentsGTM and AI maturity scoringValue creation opportunities100-Day and 12-Month recommendationsNarrative explanations for charts, data, and insightsYou are responsible for producing the first full, comprehensive report draft based on your analysis.5. Collaborate With Analyst SupportYou may direct:data gatheringfunnel extractionresearchslide buildingYou ensure insights—not just information—drive the narrative.What you will not doTo avoid misalignment, this is not your job:❌ You do not execute marketing campaigns❌ You do not manage clients directly❌ You do not build SOPs or internal systems❌ You do not project manage delivery❌ You do not perform administrative work❌ You do not create content❌ You do not manage the teamYour role is strategic analysis and insight generation.Desired OutcomesYou are successful when:✔ The audit produces PE-grade insights✔ Value creation levers are clear and defensible✔ You identify GTM inefficiencies quickly✔ Your work reduces CEO involvement to < 5 hours per audit✔ The audit framework becomes more repeatable with your input✔ Clients (and PE partners) see immediate value in your analysisWe are building a scalable, repeatable audit product — your contribution must strengthen that product.Required Experience1. GTM Diagnostic ExpertiseMust have deep experience in:CAC/LTV, payback, unit economicsPerformance marketing & acquisition modelingFunnel mapping + leakage identificationSales process and revenue operationsGTM alignment & motion analysis2. Cross-Functional GTM FluencyMust understand how:MarketingSalesCustomer SuccessRevOps all interact to accelerate or hinder revenue.3. Strategy BackgroundIdeal background includes one or more of:Senior Strategist at a performance marketing, growth, or GTM consultancyStrategy Director or Head of Growth at a high-growth companyRevenue Strategy or Growth Strategy roles4. PE Experience (Required / Strongly Preferred)Experience supporting PE-backed companiesExperience with value creation planningExperience contributing to diligence, GTM diagnostics, or revenue acceleration initiativesFamiliarity with 100-day plans, CDD concepts, or PE operating models5. Analytical RigorMust be able to:turn data → insightsinterpret performance metricsbuild logic-driven narrativesmake strategic recommendations supported by evidence6. Communication SkillsStrong clarity in writingAbility to summarize complex issuesGood with slides (not necessarily designer-level)CEO-facing and executive-mindedPreferred QualificationsEx-consulting experience (McKinsey, Bain, BCG, Deloitte, Accenture, or boutique)Experience in RevOps or GTM systemsExperience building or refining audit frameworksExperience with AI-enabled GTM or workflow automationWork Style ExpectationsYou should be someone who:works independently 70–80% of the timebrings recommendations, not questionsmoves quickly and thinks clearlycommunicates structured insights, not noisethrives in ambiguity and builds clarityenjoys diagnosing broken revenue enginescan handle 2–3 audits per monthOnly candidates with relevant strategic experience will be considered.