Digital Marketing Analyst

hace 3 semanas

Mexico City Artz Pedregal Flex Haleon A tiempo completo

Hello. We’re Haleon. A new world-leading consumer health company. Shaped by all who join us. Together, we’re improving everyday health for billions of people. By growing and innovating our global portfolio of category-leading brands – including Sensodyne, Mejoral, Advil, Voltaren, Theraflu, and Centrum – through a unique combination of deep human understanding and trusted science. What’s more, we’re achieving it in a company that we’re in control of. In an environment that we’re co-creating. And a culture that’s uniquely ours. Care to join us. It isn’t a question.

With category leading brands such as Sensodyne, Voltaren and Centrum, built on trusted science and human understanding, and combined with our passion, knowledge and expertise, we’re uniquely placed to do this and to grow a strong, successful business.

This is an exciting time to join us and help shape the future. It’s an opportunity to be part of something special.

About the role

As a Digital Marketing Analyst, you will be responsible for connecting business with healthcare professionals (dentists, general practitioners, pediatricians) through various digital channels, driving condition and brand awareness to expand Haleon brands reach and increase conversions through HCPs recommendations. Implementing the communication plan for the targeted audience across its various contact channels. Constantly investigating and evaluating new channels and possible innovations for the area to support strategic planning and decision making is also an important responsibility for the Digital Marketing Analyst.

Key responsibilities

  • Execution of the digital communication plan of the Expert Marketing area

  • Customization and integration of the plan in its different digital channels (Portal, Social Media, CRM)

  • Planning, development of parts, internal approval, follow-up of posts in all digital channels

  • Working with the desgin area/ agencies in the adaptation of Global content or in the creation of local content

  • Evaluate the main performance metrics defined, analyze the results and propose actions to enhance, improve or correct the strategy.

  • Planning and financial control of the budget allocated to the initiatives under your responsibility.

  • Alignment with peer teams, such as brand marketing and approval areas

Qualifications and skills

Essential

·2-3 years of experience in developing advertising or communication for Healthcare professionals·Strong knowledge and experience in managing Digital Channels·Strategic thinking and data analytics·Advanced Office Package Skills ·Advanced English level required

Preferred

·Adaptability and Flexibility·Curiosity, Attention to detail·Collaboration and Teamwork·Time management and productivity

Care to join us. Find out what life at Haleon is really like www.haleon.com/careers/

At Haleon we embrace our diverse workforce by creating an inclusive environment that celebrates our unique perspectives, generates curiosity to create unmatched understanding of each other, and promotes fair and equitable outcomes for everyone. We're striving to create a climate where we celebrate our diversity in all forms by treating each other with respect, listening to different viewpoints, supporting our communities, and creating a workplace where your authentic self belongs and thrives. We believe in an agile working culture for all our roles. If flexibility is important to you, we encourage you to explore with our hiring team what the opportunities are.

As you apply, we will ask you to share some personal information, which is entirely voluntary. We want to have an opportunity to consider a diverse pool of qualified candidates and this information will assist us in meeting that objective and in understanding how well we are doing against our inclusion and diversity ambitions. We would really appreciate it if you could take a few moments to complete it. Rest assured, Hiring Managers do not have access to this information and we will treat your information confidentially.

Haleon is an Equal Opportunity Employer. All qualified applicants will receive equal consideration for employment without regard to race, color, national origin, religion, sex, pregnancy, marital status, sexual orientation, gender identity/expression, age, disability, genetic information, military service, covered/protected veteran status or any other federal, state or local protected class.

Please note that if you are a US Licensed Healthcare Professional or Healthcare Professional as defined by the laws of the state issuing your license, Haleon may be required to capture and report expenses Haleon incurs, on your behalf, in the event you are afforded an interview for employment. This capture of applicable transfers of value is necessary to ensure Haleon’s compliance to all federal and state US Transparency requirements.

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