Automotive Analyst

hace 2 semanas

Ciudad de México, Ciudad de México Fyte A tiempo completo


Un banco internacional basado en la CDMX se encuentra en la búsqueda de un Analista/ Consultor del sector automotriz en el área de negocios.


El Estratega de Investigación del Mercado Automotriz es responsable de liderar y ejecutar investigaciones de mercado en la industria automotriz para proporcionar datos y análisis que respalden la toma de decisiones estratégicas de la empresa.

Este rol implica la recopilación, análisis y presentación de información relevante sobre tendencias, competidores y demanda del mercado automotriz, con el objetivo de identificar oportunidades y riesgos para la organización.

Reponsablilidades:

- Investigación de Mercado: Realizar investigaciones exhaustivas del mercado automotriz, incluyendo el análisis de tendencias, datos demográficos, cambios regulatorios y preferencias del consumidor.
- Análisis Competitivo: Evaluar la posición de la empresa en comparación con los competidores en el mercado automotriz. Identificar puntos fuertes y áreas de mejora.
- Evaluación de la Demanda: Analizar la demanda actual y futura de productos automotrices, teniendo en cuenta factores económicos y de mercado.
- Estudios de Segmentación: Segmentar el mercado automotriz en grupos demográficos y de consumidores para comprender mejor las necesidades y deseos del cliente.
- Desarrollo de Estrategias: Utilizar los datos de investigación para desarrollar estrategias y recomendaciones que impulsen el crecimiento y la competitividad de la empresa en el mercado automotriz.
- Informes y Presentaciones: Preparar informes detallados y presentaciones visuales de los hallazgos de investigación para compartir con la alta dirección y otros departamentos.
- Colaboración Interdepartamental: Trabajar en estrecha colaboración con otros departamentos, como marketing, desarrollo de productos y ventas, para garantizar la alineación de estrategias.
- Actualización Continua: Mantenerse al día con las últimas tendencias y desarrollos en la industria automotriz, incluyendo avances tecnológicos y cambios en la legislación.

Requisitos:

  • Experiencia previa en investigación de mercado o análisis de datos en la industria automotriz.
  • Conocimiento profundo de las tendencias y dinámicas de la industria automotriz.
  • Habilidades analíticas sólidas y capacidad para utilizar herramientas de análisis de datos.
  • Excelentes habilidades de comunicación oral y escrita.
  • Capacidad para trabajar de manera independiente y en equipo.
  • Dominio de software de análisis de datos y presentación (por ejemplo, Excel, PowerPoint, Tableau).
  • Actitud proactiva y orientada a los resultados.

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