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The Marketing Localization Team adapts marketing materials to suit the cultural and linguistic preferences of specific target markets. Your expertise in the Spanish language as a native speaker and understanding of cultural sensitivities will ensure that marketing campaigns effectively connect with Spanish audiences. You will work closely with cross-functional teams to ensure consistency in messaging and adherence to brand guidelines while maintaining the integrity of the original content.

Responsibilities:

• Collaborate closely with the Marketing Localization team and other localization teams within Salesforce to measure and maintain content translation quality and effective Translation Memory management.
• Translate, review marketing materials, such as ebooks, white papers, presentations, video scripts, and website content, to ensure they're culturally and linguistically appropriate for the target market.
  
• Proofread and edit localized materials to ensure they're accurate, consistent, and of high quality.
  
• Review and assess the quality of machine translation output and perform any vital ‌MT PE work (machine translation post editing).
  
• Apply generative AI tools to crbuildelevant marketing messages for campaigns in-country.
  
• Support the maintenance of ‌language glossaries and language style guides to retain language consistency and accuracy for Salesforce supported languages
  
• Work closely with the marketing team to understand the key messages and objectives of each campaign, and ensure that these are effectively communicated in the localized materials.
  
• Collaborate with other Salesforce teams in the U.S. or in-country marketing teams, and the team's agency partners, such as translators, copywriters, and designers, to ensure a cohesive and effective localization process.
• Work with external vendors, such as translation agencies and language service providers, to make sure that high-quality localized materials are produced, and the quality expectations are met and maintained.
• Research the target market to gain an understanding of their cultural norms, values, and preferences, and use this knowledge to inform the localization process.
• Collaborate with data scientists on the team to lead all aspects of the linguistic quality of Machine Translation, providing expertise and insights to improve translation algorithms and outputs
• Analyze market feedback and performance data to continuously refine localization efforts, and partner with regional Salesforce marketers to capture and distribute Salesforce market requirements

Qualifications:

• Excellent writing and editing skills in Spanish
• Experience in marketing and/or localization
• Deep understanding and proven experience of working with CAT Tool platforms, Worldserver, Smartling, Trados, XTM, Phrase
• Passion in adapting marketing materials to suit the cultural and linguistic preferences of specific target markets
• Excellent organizational and communication skills
• Ability to take on challenging projects, meet deadlines and work under pressure
• Proven experience in language localization, translation, or linguistic project management
• Excellent communication and collaboration skills, with the ability to work effectively with cross-functional teams and external partners
• Experience in Terminology and Translation Memory (TM) management
• Experience in content optimization, SEO and SEM

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