Digital Marketing Coordinator

Digital Marketing Coordinator / Pharma Division

Mexico City

About Abbott

Abbott is a global healthcare leader, creating breakthrough science to improve people's health. We're always looking towards the future, anticipating changes in medical science and technology.

Working at Abbott

At Abbott, you can do work that matters, grow, and learn, care for yourself and family, be your true self and live a full life. You will have access to:

• Career development with an international company where you can grow the career you dream of .
• A company recognized as a great place to work in dozens of countries around the world and named one of the most admired companies in the world by Fortune.
• A company that is recognized as one of the best big companies to work for as well as a best place to work for diversity, working mothers, female executives, and scientists.

The Opportunity

We are committed to bringing the benefits of our trusted medicines to more people in the world's fastest-growing countries. Our broad portfolio of high-quality and differentiated branded generic medicines reaches across multiple therapeutic areas including gastroenterology, women's health, cardiometabolic, pain management/central nervous system, and respiratory.

The Digital Marketing Coordinator is responsible to keep updated and in compliance of Pharma industry contents published in the HCP Portal MEDICINES Pro, is accountable in the creation of customer journeys using all digital channels and touchpoints available at the market including field force.

What You'll Do:

• Administrator and accountable for content publishing in MEDICINES Pro, local portal aligned with MLR (Medical, Legal, Regulatory) framework and email / customer journeys mapping in Marketing Cloud aligned with Brand strategies and CX integrating all channels available at market.
• Content alignment with Marketing to publish in the portal, inclusion in digital experience journey and reporting based on performance.
• Coordination of Media Campaigns, Social and Google, with agency partner trough Regional Ad Hub, follow up on metrics to optimized content based on results.
• Work closely with Regional Digital team and Medical local for a:care initiatives and digital dissemination.

Required Qualifications

• Education: Bachelor's degree
• Advanced English
• Years of experience, both overall and any industry-specific experience needed: 3-5 years of Digital Marketing experience in Pharma Industry
• Expertise and knowledge in Regulatory framework for Pharma: Unbranded and Branded content differentiation
• Proven success in implementing Content Campaigns across different channels and customers aligned with highly restricted regulatory framework.
• Experience and management of CMS Wordpress platform and/or AEM.
• Strong interest in Digital and social media, overall online channels and media production.
• Experience in digital communications platforms Facebook, Instagram, YouTube, Blogs, and performance review in Google Analytics
• Experience with marketing cloud platforms and journey mapping in Salesforce, Adobe, etc plus CRM interactions.
• Understanding of current digital communications best practice, in healthcare or other industries
• Copywriter capabilities to detect any issues on the content.
• Day-to-day direction, self-initiated, pro-active and quick in reaction for problem solving
• Excellent written capabilities.

Apply Now

Follow your career aspirations to Abbott for diverse opportunities with a company that can help you build your future and live your best life. Abbott is an Equal Opportunity Employer, committed to employee diversity.

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