Digital Personalization Specialist

hace 3 semanas


Xico, México Avantor A tiempo completo

The Opportunity: We're looking for a strategic and analytically minded Personalization Strategist to lead the design, implementation, and optimization of dynamic digital experiences that drive engagement, improve customer journeys, and support business goals.Reporting to the Personalization Manager, you will play a key role in shaping the personalization strategy, developing audience targeting frameworks, and deploying data-informed experiences across channels using platforms like Adobe Target.This role is both strategic and executional, requiring an understanding of behavioral data, UX best practices, marketing technology, and the customer lifecycle.You'll collaborate across functions—including Analytics, Web, Content, and CRM—to build scalable personalization systems that drive measurable impact.WHAT WE'RE LOOKING FOR 3+ years of experience in personalization, digital marketing, UX optimization, or marketing technology roles.C-1/C-2 level of English both spoken and written Extensive hands-on experience with Adobe Target, Optimizely, Dynamic Yield, or other experimentation/personalization platforms.Strong understanding of segmentation, lifecycle marketing, targeting logic, and A/B testing methodologies .Proficiency with web analytics tools (e.g., Adobe Analytics, Google Analytics, Looker Studio) and experience partnering with data and technical teams.Familiarity with HTML, CSS, or front-end code structures and how they impact rendering and personalization deployments.Exceptional cross-functional collaboration skills and the ability to translate data into actionable insights.Highly organized, detail-oriented, and comfortable working in Agile or matrixed environments.Experience with CDP platforms, CRM integrations, or audience orchestration tools.Understanding of UX design, behavioral science, or CRO frameworks.Experience working in a B2B, SaaS, or multi-region environment with complex customer journeys.HOW YOU WILL THRIVE AND CREATE AN IMPACT Personalization Strategy



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