Online Content Creator

Trade Content Specialist / Passport GlobalPlease watch these three-minute video first :Full time / 8 hours per day / remoteFluent English(written & spoken)Minimum one year of experience in content marketing, technical writing, digital marketing, or a related field.Working Hours :The schedule is flexible — you can choose any 8-hour shift as long as it falls somewhere between 9:00 AM and 9:00 PM EST.Contract Type :Independent contractor (you will be responsible for your own taxes and benefits)You need to provide your own computer equipment and internet.Passport GlobalAt Passport, we empower brands to reach their global potential by delivering the #1 international solutions for direct-to-consumer businesses.What sets us apart is our expertise in international shipping—enabling brands like Carpe, OneSkin, Rhode, GORUCK, and Wildflower Cases to scale globally with ease.Our extensive network, in-house team of logistics and ecommerce experts, integrations with Shopify and other ecommerce platforms, and user-friendly portal make us the trusted partner for growth-focused brands looking to expand internationally and create seamless cross-border experiences.Reports To : VP, Global TradeWe are seeking a motivated and detail-oriented Trade Content Specialist to support our global trade team in creating, maintaining, and optimizing customer-facing content that positions Passport as a trusted advisor in the global trade community.The successful candidate will be responsible for researching, creating, and reviewing trade compliance content across multiple formats and channels, including articles, whitepapers, webinars, and visual content.You will ensure all published materials remain accurate and current with evolving global trade regulations, while optimizing content structure for both traditional search engines and AI-powered search results.com) using SquareSpace.This role is ideal for an entry-level professional with strong content creation skills and an eagerness to learn the global trade domain.You will collaborate closely with the marketing team while reporting directly to the VP of Global Trade, gaining valuable exposure to international trade regulations and e-commerce compliance.Content Creation and StrategyDevelop comprehensive articles, guides, whitepapers, and blog posts on global trade topics including tariffs, customs compliance, international shipping, and indirect taxes, product regulatory compliance, and global policy changesDevelop customer-facing guides on customs, tax, and product compliance topics, similar to thisExampleSupport webinar content development including research, talking points, and follow-up materialsAssist with creation of visual content including infographics that simplify complex trade conceptsCreate timely content responding to breaking trade news, policy changes, and industry developmentsProduce lead magnets and gated content assets to support inbound marketing effortsWrite compelling headlines, meta descriptions, and content structures optimized for both human readers and AI search systemscom using WordPress, ensuring current and accurate trade policy informationManage website content updates, plugin maintenance, and basic troubleshootingOptimize website structure and content for search engines and user experienceCoordinate with web development resources for more complex technical requirementsResearch and AnalysisMonitor global trade policy developments, regulatory changes, and industry trends across international marketsResearch and analyze the competitive landscape for trade content and thought leadership positioningConduct keyword and topic research to identify content opportunities and gapsStay current with global trade compliance requirements, tariff schedules, and customs regulations affecting e-commerce businessesContent Review and MaintenanceAudit existing notion.Io content library for accuracy, relevance, and currency with current regulationsUpdate and refresh published articles based on regulatory changes and policy updatesMaintain content version control and ensure proper date stamping of all materialsPerform regular content performance analysis and optimization based on engagement metricsCollaborate with legal and compliance teams to ensure content accuracy and appropriate DISCLAIMERSLearn and implement content structure strategies to improve performance in AI-powered search results and voice assistant responsesResearch and apply AEO best practices including schema markup, featured snippet optimization, and conversational content formattingOptimize content for question-based queries and natural language search patternsCreate FAQ sections and Q&A formatted content that performs well in AI search resultsOptimize previously-published content for AI search resultsMonitor content performance and iterate on optimization strategies based on emerging AEO trendsPartner with VP of Global Trade and trade team members to identify priority content topics and regulatory updates requiring immediate attentionCollaborate closely with marketing team on content promotion strategies, lead generation campaigns, and brand messaging alignmentWork with sales teams to develop content that addresses common prospect questions and objectionsSupport customer success teams with educational materials and compliance resourcesCoordinate with product teams to create content supporting new feature launches and capabilitiesContent Distribution and PromotionManage content publication across website, blog, and resource centerOptimize content for multiple channels including email campaigns, social media, and partner networksCreate content briefs and talking points for webinars, podcasts, and speaking engagementsDevelop repurposing strategies to maximize content ROI across multiple formats and channels1-2 years of experience in content marketing, technical writing, digital marketing, or related fieldStrong writing and editing skills with ability to research and synthesize complex information into accessible contentBasic understanding of SEO principles and willingness to learn content optimization strategiesExperience with WordPress and SquareSpace for website management and content updatesProficiency in content management systems, Google Analytics, and basic marketing toolsStrong project management skills with ability to handle multiple content projects simultaneouslyBachelor's degree in Marketing, Communications, Journalism, International Business, or related fieldBasic knowledge of global trade, customs compliance, international shipping, indirect taxes, or related industries (not required but helpful)Experience creating various content formats including whitepapers, webinar materials, or visual contentFamiliarity with AI tools for content creation and researchExperience with lead generation content and marketing automation toolsBackground in B2B content marketing or SaaS environmentsExperience with basic graphic design tools for simple visual content creationWorking knowledge of Canva, Figma, and NotionPerformance ExpectationsContent Quality :Maintain high editorial standards and 100% accuracy in all trade-related information and regulatory referencesContent Output :Consistently deliver content according to editorial calendar while maintaining quality standardsDrive measurable increases in content engagement, time on page, and lead generation from content assetsSearch Performance :Improve content visibility and ranking in both traditional and AI-powered search resultsRegulatory Currency :Ensure all published content remains current with latest trade regulations and policy changesCross-functional Partnership :Effectively collaborate with trade, marketing, sales, and product teams to align content with business objectives and compliance requirementsIf you score well, I'll invite you to avideo interview, and afterward we''ll share personalized feedback from the conversation.Record a short video using Loom or Google Vids telling us why you''re a great fit and share the link via WhatsApp : or LinkedIn#J-*****-Ljbffr