Seo Manager

At PayPal (NASDAQ: PYPL), we believe that every person has the right to participate fully in the global economy.Our mission is to democratize financial services to ensure that everyone, regardless of background or economic standing, has access to affordable, convenient, and secure products and services to take control of their financial lives.- performing, durable structure.This will enable us, and any future incarnations of the team, to manage the experience and maximize value for our customers, the company and shareholders for some time to come.We are looking at prospects and customers firstly through a segment lens.Consequently, we have Product Manager roles that align to those segments - Consumer, Small Business (including Partners) and Enterprise, Platforms & Marketplaces.Each Product Manager is accountable for customer and business outcomes in their area, and for identifying and executing a program of work that will drive those outcomes.We also have a Platform Product Manager, who is accountable for providing our engineering partners with business requirements for platform development, as well as driving horizontal efforts that affect all segments (eg: Globalization strategy, Platform strategy, Site Performance improvements, etc.).In addition, we have an SEO Product Manager, a web lead for our International Markets, and an Integration and Strategic Development PM.The SEO role is accountable for setting our SEO strategy, then working with our engineering and content partners to ensure it is executed to plan, with a view to maximizing the opportunities in natural search.The web lead for International is responsible for scaling our approach to all non-US markets, and the Integration & Strategic Development PM will oversee all site integrations (usually following M&A activities) as well as other strategic projects.In addition, there are dedicated teams in the engineering, content, design and business analytics organizations that support us in executing against our platform and experience backlogs, again all with a view to achieving the customer and business outcomes we have identified as priorities.**Job Description**:We are looking for an experienced and knowledgeable SEO (Search Engine Optimization) Manager to join our team.Reporting to the Director, SEO, as SEO Manager you will be responsible for planning, implementing and managing key parts of our SMB-facing SEO strategy.SEO Manager duties and responsibilities- Plan, develop and implement key areas of our SEO strategy- Work towards organic search optimization and ROI maximization- Regularly perform thorough keyword research- Identify key SEO KPIs- Monitor redirects, click rate, bounce rate, and other KPIs- Prepare and present reports regularly- Identify problems and deficiencies and implement solutions in a timely manner- Suggest improvements in process and productivity optimization- Collaborate with engineers, writers and product managers across the enterprise- Stay up to date with the latest SEO and digital marketing latest trends and best practicesSEO Manager requirements and qualifications- 7 years previous experience as SEO Manager or similar role- Previous experience in planning and implementing a successful SEO strategy- Proven success in SEO- Previous experience web analytics- Expertise in A/B and other testing methods- Familiarity with HTML, CSS, JavaScript- In-depth knowledge of research principles and methods and experience in analyzing data- Sense of ownership and pride in your performance and its impact on company's success- Critical thinker and problem-solving skills- Team player- Good time-management skills- Great interpersonal and communication skillsOur Benefits:At PayPal, we're committed to building an equitable and inclusive global economy.And we can't do this without our most important asset—you.That's why we offer benefits to help you thrive in every stage of life.We champion your financial, physical, and mental health by offering valuable benefits and resources to help you care for the whole you.Who We Are:As part of PayPal's commitment to employees' health and safety, we have established in-office Covid-19 protocols and requirements, based on expert guidance.Depending on location, this might include a Covid-19 vaccination requirement for any employee whose role requires them to work onsite.Employees may request reasonable accommodation based on a medical condition or religious belief that prevents them from being vaccinated.