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hace 3 semanas

Monterrey, México Heineken A tiempo completo

At HEINEKEN MÉXICO we invest in our people and foster an environment where people can fully unlock their full potential and enjoy their work.**We Go PlacesHow about you?**Location: MonterreyFunction: CommerceSub Function: Commerce - Marketing - Consumer and Market IntelligenceType of Contract: Permanent**Actividades clave**- Liderar el equipo, diseñar y ejecutar el plan de CMI para las marcas de FAB y regionales.- Desarrollar estudios, así como el análisis de información de diferentes fuentes que alimenten el proceso de planeación, ejecución y comunicación de las marcas.- Generar recomendaciones accionables en función de los insights derivados de la investigación de manera proactiva.- Participar activamente en la generación de planes para las marcas, trayendo la "voz del consumidor" como apoyo de las decisiones.- Liderar el proceso de insights para alimentar la estrategia de innovación.- Desarrollar estudios y traer recomendaciones que alimenten el proceso de innovación para todas las marcas de HMEX.**Requisitos**- 5+ Investigación de Mercado / Insights / Strategy.- Inglés Avanzado.- Experiência en metodologías de investigación (pruebas de insights, producto, concepto, empaque, comunicación), Brand Health Tracking/ Equity, Shopper, Portfolio Planning, Innovation Funnel.- Deseable experiência en Marcas, Innovación o Estrategia.- Capacidad analítica y de síntesis, pensamiento estratégico.At HEINEKEN México our commitment is to respect people, society and the environment, we are against any discriminatory practice of religion, sex, political tendency, socioeconomic level or ethnic origin.

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