Loyalty & Brand Manager

Overview:**We Are PepsiCo**Join PepsiCo and dare to transformWe are the perfect place for curious people, thinkers and change agents.From leadership to front lines, we're excited about the future and working together to make the world a better place.Being part of PepsiCo means being part of one of the largest food and beverage companies in the world, with our iconic brands consumed more than a billion times a day in more than 200 countries.PepsiCo Mexico is one of the most significant consumer product companies in the country.Our product portfolio, which includes 22 of the world's most iconic brands, such as Sabritas, Gamesa, Quaker, Pepsi, Gatorade and Sonrics, has been a part of Mexican homes for more than 116 years.A career at PepsiCo means working in a culture where all people are welcome.Here, you can dare to be you.No matter who you are, where you're from, or who you love, you can always influence the people around you and make a positive impact in the world.**Know a little more**: PepsiCoJobsJoin PepsiCo, dare to transform.**Responsibilities**:**The** **Opportunity**The Loyalty & Brand Manager is a member of the Consumer Engagement team responsible for leading the Consumer Loyalty Strategy within PepsiCo Mexico Foods.This implies to lead 3 diferent dimensions**:1-Marketing Tecnologies**: Lead the implementation of new and existing technologies to stretengh PepsiCo Mexico Foods capabities by building an ecosystem of different platforms such as web, app, conversational marketing, metaverse and so on, to help to grow the business while delivering value to engage consumers**.2-Loyalty & Engagement Strategy**: lead and deploy the long-term plan to generate advocates to our brand initiatives and brand programs by retaining them to increase frecuency of consumption through digital Products.**3- JOY brand Positioning**: lead the implementation and ensuring all ecosystem platforms and channels (internal and external) are aligned with the brand strategy and desired positioning.**What is JOY?** JOY is our Consumer Engagement & Loyalty ecosystem of platforms (app, web, conversational) that rewards consumers while they enjoy and interact with our beloved Brands.**Your Impact**As Loyalty & Brand Manager your scope would consist ofThe Loyalty & Engagement Associate Manager is the lead of the Engagement and Loyalty agenda in PMF.The rol is in charge of leading the deployment of the Loyalty strategy and Engagement platforms converting necessities into actionables with clear consumer value.Is a fundamental part of the martech and agile implementation and adoption cross company.Along with that, is also in charge of aligning main internal and external cross-functional stakeholders with the Loyalty strategy, JOY brand strategy and Digital Products vision.**Loyalty & Brand Manager accountability**:- Lead to deliver and deploy Loyalty & Engagement Strategy cross platforms.- Guarantee recurrency in ecosystem platforms through communication and innovation.- Ensure each product of the Loyalty & Engagement pillar has a clear roadmap and an implementation path.- Inspire and lead the Agile Framework implementation and adoption in Marketing teams and partners.- Work with main executive stakeholders and external partners to deliver value to consumers through technology.- Manage budget planning and execution alogn with partners contracts.- Manage and Inspire Loyalty & Engagement team (2 people) to fullilll their goals and lead others for executing plans.- Create and deliver JOY brand strategy and equity to position it in the market as a digital product.- Lead to deliver strong data-based loyalty strategy to generate advocates for brands and brand programs.- Lead the consumer value proposition to retain consumers within JOY and make them loyal to our brands though experiences cross channels.- Manage the Always on rewards catalog to be aligned with the Loyalty strategy and offer continuous value to consumers.- Garantee a Lean User Experience (UX) innovation cycle to deliver value and a frictionless usage within JOY ecosystem.- Keep a competency landascape for JOY to set differentiation and value in the market (Share of platforms use).- Lead the partnerships strategy to elevate the loyalty strategy within JOY and deliver higher value to users.Qualifications:**Who Are We Looking For?**Skilled executive with understanding of massive consumer goods industry end-to-end value chain and commercial processes.Ability to lead multiple cross-functional teams on Agile framework compliance.Professional:- At least 4 years of experience in technology industry, massive consumer goods or related.- Previous experience working in Loyalty programs/Digital Products or consumer centric projects.- Digital Marketing experience and knowledge.- Brand positioning knowledge.- Business Industry know-how.- Strong analytical and insights-generation skills to bring cross industries best practices