Research & Insights Analyst
hace 2 semanas
Overview SAMY Alliance is a digital marketing company specializing in advocacy marketing, influencer marketing, and content production. Founded in 2013 and headquartered in Madrid, SAMY Alliance operates in over 55 markets with offices in 18 countries and employs more than 500 people. The company focuses on providing integrated marketing solutions through research, data analytics, social media, digital content, and public relations. They work with prominent brands such as Danone, L'Oréal, Disney, Unilever, and Nestlé. Mission The main mission of the role is to dissect complex data sources, uncover consumer behavior insights, and decode brand perceptions to drive strategic decisions for clients. By leveraging tools such as social listening, digital analytics, and survey data, the analyst transforms these insights into actionable recommendations and compelling narratives. Responsibilities Monitoring and analysis of social media performance. Audience profiling (demographic and attitudinal). Collaborate with the media strategy and planning team. Systematic studies of industry trends to provide visibility to the agency. Definition (with the media implementation team) and follow up of objectives and main KPIs associated with clients and their campaigns. Generation of weekly, biweekly, monthly and/or campaign reports as applicable to the client. Periodic recommendation of improvements in reports, work mechanics, and returns to the client. Development of special reports such as social listening, audience analysis, digital surveys, and attribution. Identification and exchange of learnings with the client and the multidisciplinary team for the constant improvement of the service delivered by the agency. Active detection of actionable opportunities for clients. Participation in the preparation of proposals to prospects and new projects to clients. Benchmarking of industries and markets. Requirements / Experience Based in CDMX At least 2 years of experience in a similar role. Knowledge and understanding of social media marketing. Management and analysis experience in advertising platforms such as Google Ads, Meta Business Manager, and X Analytics. Management and analysis experience in social listening platforms such as Brandwatch, Sprout Social, etc. Management and analysis of social media performance tools such as Emplifi or Rival IQ. Strong desk research skills and qualitative research skills. Possess initiative and desire to develop professionally in data analysis and consumer behavior, with analytical capacity and interpretation of qualitative variables. Strong written and verbal English language skills. Excellent organizational and analytical skills, with strong attention to detail. Excellent use of PowerPoint, Slides or Keynote. Quick, proactive and autonomous learner. #J-18808-Ljbffr
-
Research & Insights Analyst
hace 2 semanas
Mérida, México SAMY Iberia A tiempo completoOverview SAMY Alliance is a digital marketing company specializing in advocacy marketing, influencer marketing, and content production. Founded in 2013 and headquartered in Madrid, SAMY Alliance operates in over 55 markets with offices in 18 countries and employs more than 500 people. The company focuses on providing integrated marketing solutions through...
-
Director de Research
hace 5 días
mérida, México Selection Book A tiempo completoSomos una consultora de recursos humanos y (headhunting) para mandos medios, gerenciales y directivos. Conectamos talento por medio de diferentes técnicas de entrevista y evaluaciones a la medida: Equipo experimentado Soluciones integrales Alcance para toda americas y reclutamiento Global Nos especializamos en diferentes sectores: Digital Ecommerce Startups...
-
Director de Research
hace 3 días
Mérida, México Selection Book A tiempo completoSomos una consultora de recursos humanos y (headhunting) para mandos medios, gerenciales y directivos. Conectamos talento por medio de diferentes técnicas de entrevista y evaluaciones a la medida: Equipo experimentado Soluciones integrales Alcance para toda americas y reclutamiento Global Nos especializamos en diferentes sectores: Digital Ecommerce Startups...
-
Director de Research
hace 3 días
Mérida, México Selection Book A tiempo completoSomos una consultora de recursos humanos y (headhunting) para mandos medios, gerenciales y directivos. Conectamos talento por medio de diferentes técnicas de entrevista y evaluaciones a la medida: Equipo experimentado Soluciones integrales Alcance para toda americas y reclutamiento Global Nos especializamos en diferentes sectores: Digital Ecommerce Startups...
-
Senior Data Analyst: Build Pipelines
hace 2 semanas
Mérida, México Marriott Vacations Worldwide A tiempo completoA leading vacation company is seeking a Sr. Data Analyst in Mérida, Yucatán. The role involves collaborating on data integration and modeling while leveraging tools like SQL and Python. The successful candidate will have 6+ years of data analysis experience and strong communication skills in English. Responsibilities include developing reports and...
-
Senior Data Analyst: Build Pipelines
hace 3 semanas
Mérida, México Marriott Vacations Worldwide A tiempo completoA leading vacation company is seeking a Sr. Data Analyst in Mérida, Yucatán. The role involves collaborating on data integration and modeling while leveraging tools like SQL and Python. The successful candidate will have 6+ years of data analysis experience and strong communication skills in English. Responsibilities include developing reports and...
-
Senior Data Analyst
hace 3 semanas
Mérida, México Marriott Vacations Worldwide A tiempo completoJob SummaryResults-driven and detail-oriented Sr. 体育 Analyst to help unlock the full potential of afr data and drive the success of our data analytics strategy. The Sr. Data Analyst is expected to work closely and collaborate with cross-functional teams. The Sr. Data Analyst gathers business requirements and translates these into data requirements to...
-
Senior Data Analyst
hace 3 semanas
Mérida, México Marriott Vacations Worldwide A tiempo completoJob SummaryResults-driven and detail-oriented Sr. 体育 Analyst to help unlock the full potential of afr data and drive the success of our data analytics strategy. The Sr. Data Analyst is expected to work closely and collaborate with cross-functional teams. The Sr. Data Analyst gathers business requirements and translates these into data requirements to...
-
Senior Data Analyst
hace 2 semanas
Mérida, México Marriott Vacations Worldwide A tiempo completoJob Summary Results-driven and detail-oriented Sr. 体育 Analyst to help unlock the full potential of afr data and drive the success of our data analytics strategy. The Sr. Data Analyst is expected to work closely and collaborate with cross-functional teams. The Sr. Data Analyst gathers business requirements and translates these into data requirements to...
-
Bilingual Data Analyst
hace 6 horas
Mérida, México Intangibles Talent ® A tiempo completoA leading talent acquisition firm in Mérida, Mexico, seeks a detail-oriented Data Analyst to support data-driven decision-making across real estate operations. The ideal candidate will have a Bachelor's degree in a relevant field and 1-2 years of experience, with advanced Excel and BI tool skills. Responsibilities include analyzing financial data, building...
