Performance Marketing Professional

hace 3 semanas


Xico, México Bebeespecialist A tiempo completo

Results-Driven PPC SpecialistAbout Our CompanyWe are an agency focused on ecommerce brands.We drive measurable results and help our e-commerce clients succeed.We seek a data-driven and creative specialist to join our team.The RoleWe need a results-oriented specialist to develop, manage, and optimize our paid advertising campaigns.In this role, you will be responsible for the hands-on management of Google Ads and/or Meta Ads accounts.Your primary goal will be to drive qualified traffic, increase online sales, and maximize return on ad spend (ROAS) to fuel e-commerce revenue growth.Key Responsibilities- Campaign Management: Plan, create, and manage end-to-end campaigns across Google Ads and/or Meta Ads.- Ecommerce Optimization: Continuously monitor and optimize campaigns for ecommerce KPIs, including bid management, budget allocation, audience targeting, and A/B testing of ad copy and creative.- Audience & Keyword Research: Conduct in-depth analysis and research to identify new opportunities and refine targeting for transactional intent.- Ad Creative: Write compelling product-focused ad copy and collaborate with design teams to develop high-converting assets.- Tracking & Reporting: Implement and manage ecommerce conversion tracking to ensure accurate sales and revenue data collection.- Analysis: Analyze campaign performance data, identify trends, and provide actionable insights focused on ROAS and revenue growth in regular reports.- Budget Management: Manage campaign budgets effectively, ensuring efficient spend and pacing to meet revenue targets.Required Qualifications:- 2+ years of experience in paid media, with a proven track record of managing successful campaigns that directly drive ecommerce sales.- Deep expertise in EITHER Google Ads OR Meta Ads is required.- Strong understanding of platform-specific best practices, bidding strategies, and ad formats.- Proficiency with analytics tools.- Excellent analytical skills with the ability to interpret performance data and make decisions that impact revenue.- Strong written communication skills for crafting high-converting ad copy.Preferred Qualifications (Nice-to-Have):- Experience in BOTH Google Ads and Meta Ads is a significant advantage.- Google Ads or Meta Blueprint certification.- Experience with other PPC platforms.- Experience with Google Tag Manager and ecommerce feed management.



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