Online Media Manager

Company Overview

DiDi Global Inc. is the world's leading mobility technology platform. It offers a wide range of app-based services across markets including Asia-Pacific, Latin America and Africa, including ride hailing, taxi hailing, chauffeur, hitch and other forms of shared mobility as well as auto solutions, food delivery, intra-city freight, and financial services.

DiDi provides car owners, drivers, and delivery partners with flexible work and income opportunities. It is committed to collaborating with policymakers, the taxi industry, the automobile industry and the communities to solve the world's transportation, environmental and employment challenges through the use of AI technology and localized smart transportation innovations. DiDi strives to create better life experiences and greater social value, by building a safe, inclusive and sustainable transportation and local services ecosystem for cities of the future.

For more information, please visit: www.didiglobal.com/news

Team Overview

We are looking for an Online Media Manager that owns the planning, supports execution, optimization and measurement of digital media campaigns across our business.

This role will translate campaign briefs and business objectives into actionable digital media plans, working closely with Channel Managers, Marketing teams, Creative teams, Analytics and our media agency.

You will be responsible for ensuring campaigns are properly planned, implemented, monitored and optimized, while turning campaign performance into clear insights and learnings that can improve future media decisions.

We are looking for someone who combines strong digital media fundamentals, is curious about integrated media planning, with analytical thinking, attention to detail and curiosity about how media contributes to marketing and business outcomes.

Role Responsibilities

Digital Media Planning

• Translate campaign briefs and marketing objectives into actionable digital media plans.
• Support the development of audience, channel, format and investment recommendations based on campaign objectives.
• Work with Senior Media Managers and Channel Managers to ensure media plans follow the overall media strategy and channel best practices.
• Integrate relevant business, market, audience and historical campaign learnings into media recommendations.
• Ensure digital media planning is connected with the broader integrated campaign and other relevant media channels.

Campaign Execution

• Coordinate campaign setup and implementation with media agencies, Channel Managers and internal stakeholders.
• Validate that audiences, formats, placements, creative assets, tracking and campaign parameters are correctly implemented before launch.
• Coordinate creative asset requirements and ensure media specifications and deadlines are met.
• Maintain visibility of campaign status, timelines, deliverables and potential execution risks.
• Ensure campaigns are launched according to the approved media strategy and plan.
• Campaign Monitoring & Optimization
• Monitor campaign performance and investment pacing throughout the campaign lifecycle.
• Identify performance opportunities and work with Channel Managers and media agencies to implement optimizations.
• Evaluate performance across audiences, placements, formats, creatives and other relevant media variables.
• Escalate performance deviations, implementation issues or opportunities that require strategic decisions.
• Support testing initiatives across audiences, creatives, formats and media tactics.

Measurement & Insights

• Track campaign performance against agreed media and marketing KPIs.
• Analyze results to understand what worked, what did not and why.
• Go beyond media delivery metrics to identify potential connections between media performance and marketing or business outcomes.
• Translate campaign results into clear insights and actionable recommendations.
• Develop post-campaign analyses and consolidate learnings that can improve future campaigns.
• Share relevant learnings across campaigns, markets and business units.

Role Qualifications

• 3-5 years of experience in digital media planning, media agencies, or similar roles.
• Hands on understanding of major digital media platforms such as Meta, Google Ads, YouTube, TikTok and programmatic media.
• Experience developing and executing digital media plans across different campaign objectives.
• Strong understanding of digital media metrics including Reach, Frequency, CPM, CPC, CTR, VTR, CPA and conversion metrics.
• Ability to analyze campaign performance and translate data into insights and recommendations.
• Experience working with campaign budgets, investment pacing and medi