Global Consumer Strategist
hace 3 semanas
Job OverviewJob OverviewThis role plays a pivotal part in shaping our consumer understanding strategy, enabling countries to deliver high-quality insights that inform strategic decisions and innovation.ResponsibilitiesCreate and maintain global methodologies for segmentation, growth spaces, brand tracking, innovation testing, consumption moments, and other foundational tools.Lead cross-market research initiatives that address key strategic questions, identifying knowledge gaps and coordinating efforts across regions.Synthesize insights from multiple sources into clear, actionable narratives that inform global growth strategies and innovation pipelines.Develop training programs and toolkits to upskill local insight teams in modern research approaches and storytelling.Pilot emerging research techniques, digital tools, and new suppliers; assess their effectiveness and scalability; and transfer learnings to local teams to upgrade our research capability.Requirements & QualificationsBachelor's degree in Marketing, Consumer Behavior, Psychology, Sociology, Food Science, Nutrition, or related fields.Master's degree in Market Research, Consumer Insights, Business Intelligence, or MBA with a focus on consumer understanding.6+ years in consumer insights, market research, or capability building roles.Proven experience in global or cross-market projects, ideally within food & beverage sector.Strong background in developing research frameworks and methodologies at global scale.Deep knowledge of qualitative and quantitative research methods, segmentation, brand tracking, innovation testing, and trend analysis.Experience in vendor management and evaluating new research partners and technologies.Ability to synthesize insights from multiple sources into strategic narratives for senior leadership.Strategic Vision: Define global standards and frameworks that guide local teams toward consistent, high-quality insights.Capability Building: Design training programs and toolkits to upskill local teams in modern research and insight storytelling.Influence & Collaboration: Work effectively across regions and functions, influencing without direct authority.Storytelling & Communication: Translate complex insights into clear, actionable recommendations for global and local stakeholders.Innovation Mindset: Pilot and validate new methodologies and tools to keep the organization at the forefront of consumer understanding.Advanced English (mandatory).We recognize and celebrate the unique value of people, promoting equal opportunities without discriminating based on political affiliation, culture, age, pregnancy, marital status, gender, nationality, socioeconomic level, maternity, paternity, religion, sexual orientation, ethnic origin, or type of disability.We are a community of over 60 nationalities in four regions, committed to delivering high-quality insights and innovative solutions.#J-*****-Ljbffr
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