Marketing Manager
hace 2 semanas
Marketing Manager - Lead with Purpose, Grow a MovementAt New Frontier Immigration Law, we don't just practice law.We fight for freedom, we keep families together, and we change lives — including our own.We are on a mission to impact 1 million immigrants across the U.S. This isn't just a workplace.It's a movement.We don't hire employees — we recruit people with empathy and grit, people who can inspire action and turn "impossible" into "done."Are you ready to join one of the fastest-growing law firms in the U.S., where your leadership and creativity directly fuel justice?Here, we don't just offer a job: we provide an environment where you can work with purpose, grow intentionally, and create impact that matters.Learn more about New Frontier Immigration Law hereMeet our CEO & Founder Hillary Walsh hereExplore our Core Values here**Role Objective**The Marketing Manager will own and execute NFIL's marketing strategy, ensuring our message of hope and justice reaches immigrant communities nationwide.This role provides strategic leadership and hands-on execution across campaigns, content, and channels — both organic and paid.As Marketing Manager, you will design and manage the firm's marketing engine, aligning brand storytelling, digital campaigns, and client engagement initiatives.You will drive visibility, expand reach, and strengthen NFIL's position as a leader in immigration law — ensuring every campaign reflects our mission and inspires trust.**Objectives**- Develop and execute a comprehensive marketing strategy aligned with NFIL's mission and growth goals.- Oversee the creation and distribution of compelling, mission-driven content across all platforms.- Partner with leadership and sales to ensure marketing fuels lead generation and client conversion.- Identify opportunities for community engagement through partnerships, events, and advocacy campaigns.- Track, analyze, and optimize key marketing metrics (reach, engagement, ROI, lead quality).- Mentor and collaborate with the Content & Social Media Specialist and other marketing team members.- Manage external vendors, creative contractors, and agency partners as needed.- Ensure brand consistency across all channels, campaigns, and client touchpoints.- Stay ahead of marketing trends and bring fresh, innovative ideas to keep NFIL relevant and visible.**Competencies**- Marketing Strategy & Campaign Management- Leadership & Team Collaboration- Storytelling & Brand Positioning- Data-Driven Decision Making- Cultural Sensitivity & Empathy- Strong Written & Verbal Communication- Adaptability in Fast-Paced, Mission-Driven Environments- Project Management & Organization**Requirements**:- Bachelor's degree in Marketing, Communications, Business, or related field (or equivalent experience).- 5+ years of progressive experience in marketing, including campaign leadership and digital strategy.- Proven track record of growing brand awareness and driving lead generation.- Experience managing content calendars, paid ads, and analytics tools.- Strong leadership skills with ability to mentor and collaborate across teams.- Bilingual proficiency (English/Spanish) strongly preferred.- Positive, proactive, high-energy attitude with passion for mission-driven work.**Why This Role is Different**This isn't just marketing.This is fighting for freedom.This is keeping families together.This is changing lives — including your own.At NFIL, every campaign you launch and every story you share is an act of advocacy.You won't just grow a brand — you'll grow a movement.
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