Trade Marketin Lead

hace 2 semanas


Xico, México Stori A tiempo completo

Job DescriptionThe Trade Marketer is responsible for designing, executing and optimizing trade marketing strategies that drive brand visibility, product availability, and sales performance across retail and several distribution channels.This role ensures consistent brand presence at the point of sale, strengthens customer relationships, and supports commercial teams in meeting business objectives.Job RequirementsBachelor's degree in Marketing, Business Administration, or related field.2–4 years of experience in trade marketing, sales, or brand activation.Proven track record managing POS materials, promotions or retail campaigns.Experience coordinating with cross-functional teams (Growth, Paid, Brand, BA).Background in financial institutions.Strong understanding of trade marketing principles and retail execution.Knowledge of consumer behavior, shopper insights, and category management.Familiarity with sales dynamics in modern trade and traditional trade.Proficiency in marketing analytics, promotional mechanics and ROI evaluation.Solid grasp of branding, merchandising and in-store communication tools.Familiarity with CRM/BI tools.Job ResponsibilitiesDevelop and implement trade marketing plans aligned with brand and NABs objectives.Design and execute promotional activities, events and in-store activations.Ensure brand consistency across all retail touchpoints.Track, analyze and report trade marketing performance.Manage POS materials, displays and merchandising execution.Collaborate with the Growth team to strengthen partnerships with key accounts.Monitor competitor activity and provide insights for commercial strategies.Manage trade marketing budget and optimize resource allocation.#J-*****-Ljbffr



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