Email Marketing Specialist

hace 6 días

Monterrey, México Aptiv A tiempo completo

Why join Aptiv? You'll have the opportunity to work on cutting-edge applications, develop breakthrough technologies, and deliver innovative solutions to some of the world’s leading automotive brands. See your work come to life on the road—helping make mobility safer, greener, and more connected. Ready to shape the future of mobility with us? YOUR ROLE The Marketing Automation Manager on our team shall be responsible for managing campaigns through the marketing automation platform (Marketo) and fully leveraging its capabilities. Working closely with designers, developers, and project managers, this role will implement programmatic and operational initiatives. Responsible for email marketing program development and execution, including segmentation, testing, and deployment, and continually evaluate these for improvements Maintain Marketing Automation integration with CRM and assist in the integration of additional platforms into the marketing automation software Understand and evaluate campaign metrics and distribute campaign performance to the marketing team Work with management to define KPIs, create reporting, and analyze campaign performance. Create recommendations to improve campaigns continuously Manage marketing automation efforts and processes, proactively researching and implementing the latest best practices, strategies, and industry standards Plan and perform A/B testing to define and execute enhancements to productivity & conversion rates Support essential marketing operations initiatives in Marketo and Salesforce such as lead scoring, lead nurturing, segmentation, and data cleansing Own the end-to-end email pipeline-strategy, planning, analysis, and optimization YOUR BACKGROUND Key skills and competencies for succeeding in this role are: 3 years of marketing automation experience, preferably Marketo Knowledge of database management concepts and best practices Working knowledge of Salesforce.com Must have superior communication skills, both written and verbal. Email copywriting required Must be highly organized and self-motivated with a sense of urgency Strong independent project management skills Capable of handling multiple tasks with competing priorities under minimal supervision Able to think critically and exercise independent judgment and discretion Excellent attention to detail WHY JOIN US? You can grow at Aptiv. Aptiv provides an inclusive work environment where all individuals can grow and develop, regardless of gender, ethnicity or beliefs. You can have an impact. Safety is a core Aptiv value; we want a safer world for us and our children, one with: Zero fatalities, Zero injuries, Zero accidents. You have support. We ensure you have the resources and support you need to take care of your family and your physical and mental health with a competitive health insurance package. YOUR BENEFITS AT APTIV Major Medical Insurance Accidental and Life Insurance Savings Fund Pension Plan Learning and development opportunities Recognition for innovation and excellence Opportunities to give back to the community APPLY TODAY, AND TOGETHER LET’S CHANGE TOMORROW Aptiv is an equal employment opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, national origin, sex, gender identity, sexual orientation, disability status, protected veteran status or any other characteristic protected by law. #J-18808-Ljbffr

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