Growth Marketing Manager

hace 3 semanas

Mexico City Scale Army Careers A tiempo completo

Join to apply for the Growth Marketing Coordinator role at Scale Army CareersLocation: Remote | 9 AM - 5 PM ESTRole OverviewThe Growth Marketing Coordinator will own inbound and paid lead generation across two established digital marketing brands. They will design, launch, and optimize campaigns that drive qualified leads while collaborating with marketing, content, and leadership teams to turn interest into measurable growth. This role combines strategy and execution within a fast‑moving environment where data, creativity, and impact are equally valued.Key ResponsibilitiesLead Generation & Funnel ManagementOwn the full lead generation funnel, from paid media through inbound nurture and CRM handoff. Plan, launch, and optimize paid campaigns across Google Ads, Meta, and additional platforms. Develop and refine inbound systems including landing pages, forms, automations, and lead scoring models.Cross‑Functional CollaborationCollaborate with content and creative teams to align messaging and funnel experiences. Partner with sales to ensure smooth lead flow and accurate attribution.Performance Tracking & OptimizationMonitor, analyze, and report performance metrics (CPL, CAC, ROI) with actionable insights. Experiment across channels such as SEO, The Trade Desk, LinkedIn, and others to expand reach and efficiency.QualificationsExperience4–7 years of experience in B2B or agency demand generation. Experience managing Google and Meta Ads at scale, including strategy and daily optimization. Understanding of SEO, SEM, and funnel conversion strategy. Experience with Zoho, WordPress, and preferably The Trade Desk or similar DSPs.SkillsData‑driven mindset with strong analytical skills. Deep understanding of CPL, CAC, ROI, and optimizing against them. Creative problem‑solving and the ability to work across spreadsheets and ad platforms. Ability to thrive in fast‑moving environments and take ownership of measurable results.What Success Looks LikeSteady month‑over‑month growth in qualified inbound leads.Clear attribution between campaigns, pipeline, and revenue.Efficient, scalable lead systems prepared to support broader growth.OpportunityThis role offers the chance to own demand generation from concept to conversion across two established brands. You will work with a collaborative, low‑ego, results‑first team, apply a unified strategic framework across multiple brands, and build the foundation for a future demand generation team as performance scales.Application ProcessTo be considered for this role these steps need to be followed:Fill in the application form.Record a video showcasing your skill sets. #J-18808-Ljbffr

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