Digital Advertising

hace 18 horas

Mexico City Somewhere A tiempo completo

Digital Advertising & Brand Campaigns Specialist Location: Remote (South Africa, LATAM, or Philippines Preferred)Employment Type: Full‑Time About The Role We are seeking an experienced Digital Advertising & Brand Campaigns Specialist to manage and optimize our targeted paid media strategy. This is a campaign management‑focused role, centered on executing and maintaining paid advertising efforts that support brand awareness, retargeting, brand protection, and top‑of‑funnel efficiency—not high‑velocity lead generation. This role requires someone who is structured, detail‑oriented, proactive, and highly skilled in Meta and Google Ads management. Key Responsibilities Paid Media Management & Maintenance Campaign Execution: Lead end‑to‑end execution of Meta and Google advertising campaigns, including setup, optimization, measurement, and reporting. Brand Awareness Focus: Manage campaigns aligned with brand visibility and strategic objectives, requiring steady, thoughtful optimization rather than rapid‑cycle testing. Brand Protection: Oversee and report on brand keyword protection across search platforms, ensuring brand integrity and optimal placement. Channel Support: Provide tactical support for other paid channels (e.g., Indeed, Vivian, sourcing contracts). Assist with vendor communication, troubleshooting, and ensuring lead quality. Growth & Optimization Demand Ownership: Own all demand generation performance and evaluate whether websites and landing pages support delivery expectations. Website Optimization: Partner on conversion rate optimization (CRO) by analyzing funnel performance and diagnosing drop‑off points. Organic Support: Support efforts to maximize output from organic lead channels. Database Growth: Assist in building high‑quality lead databases through efficient and compliant strategies. Required Qualifications Experience: 3–5+ years in digital marketing with direct experience executing paid media campaigns. Platform Expertise: Hands‑on experience with Meta Ads and Google Ads (required). Technical Skills: Strong campaign setup, reporting, and spend management capabilities. Mindset: Proactive, autonomous operator with strong critical thinking and problem‑solving skills. #J-18808-Ljbffr

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