Marketing Manager – 47 Brand LATAM

Role OverviewThe Marketing Manager – 47 Brand LATAM will be responsible for owning and executing the brand’s marketing strategy across Latin America, with a strong focus on:Digital MarketingContent Creation & Brand StorytellingPR & Media RelationsInfluencer & Creator ProgramsThis person will act as the brand guardian in-market, ensuring that every consumer touchpoint reflects 47 Brand’s elevated positioning, female-forward opportunity, and aspirational lifestyle narrative. They will translate global strategy into local cultural relevance, while working closely with senior leadership to build a long-term brand platform in LATAM.Key Responsibilities1. Brand & Marketing ExecutionExecute the LATAM marketing strategy aligned with 47 Brand’s positioning as a sophisticated lifestyle brand.Ensure clear differentiation from New Era in tone, visuals, messaging, and channels.Act as day-to-day brand owner, ensuring consistency across all consumer-facing executions.2. Digital MarketingLead always-on digital strategy across Instagram, TikTok, Pinterest, Meta, and emerging platforms.Manage paid media execution (in coordination with agencies or internal teams), focused on:Top-of-funnel brand positioningDiscovery and aspiration (not promotion-led)Monitor performance and optimize based on insights (engagement, reach, brand lift, traffic).3. Content Creation & StorytellingOwn the content calendar for 47 Brand LATAM.Lead creation of:Editorial-style contentStyling narratives (e.g., Clean Up as a wardrobe essential)Short-form video and creator-led storytellingWork with photographers, stylists, creators, and agencies to ensure high-end, fashion-forward output.Ensure content reflects:TimelessnessEffortless sophisticationFemale-first opportunity without excluding men4. Influencer & Creator MarketingBuild and manage the 47 Brand Crew (ambassador & influencer program).Identify and onboard creators aligned with:Fashion, lifestyle, and cultural credibilityMexico City, Monterrey, Guadalajara as priority citiesManage briefing, execution, approvals, and performance tracking.Ensure creators feel curated, not transactional.5. PR & Earned MediaCoordinate PR strategy in collaboration with agencies or internal partners.Develop:Brand bio & messaging matricesPress kits and launch narrativesSeasonal PR calendarsManage relationships with:Fashion & lifestyle media (e.g., premium publications)Cultural editors and tastemakersSupport brand launches, retail openings, and key events.6. Launches & Brand MomentsSupport execution of:Brand launch eventsRetail activations (Liverpool, flagships, pop-ups)Key cultural momentsEnsure every launch is story-driven, not product-only.7. Cross-Functional CollaborationWork closely with:Sr. Director (strategic alignment)Brand Sr. Manager (calendar, priorities, approvals)Retail, Wholesale, and E-commerce teams to ensure cohesive storytellingAlign marketing efforts with commercial priorities without diluting brand equity.Qualifications & Experience3–5 years of experience in marketing, brand, or digital roles.Experience in: Fashion, lifestyle, beauty, or premium consumer brands (highly preferred)Digital-first brand buildingInfluencer and PR-led strategiesStrong understanding of:LATAM cultural nuancesMexico as a trend-driving marketFluent in Spanish and English.Comfortable working with global teams and adapting global assets locally.Core Skills & CompetenciesBrand Sensibility: Strong aesthetic judgment and understanding of luxury / premium cues.Digital Native: Deep familiarity with social platforms and content formats.Cultural Intelligence: Understands fashion, lifestyle, and cultural codes in LATAM.Execution Excellence: Able to manage multiple projects without losing detail.Collaborative Mindset: Comfortable working with senior leadership and external partners.Analytical Thinking: Uses data to inform decisions without becoming performance-only focused.Cultural FitThis role requires someone who:Understands that brand building comes before short-term salesIs obsessed with details, tone, and consistencyThinks in terms of culture, not campaignsIs comfortable operating in an elevated, aspirational brand spaceCan grow into a future Regional Brand Lead role