General Marketing Manager, Consumables

hace 2 semanas

Xico, México Servicios Comerciales Amazon Mexico S. De R.L. De C.V. A tiempo completo

**DESCRIPTION**:Amazon is looking for a self-motivated and data-driven Program Manager to help develop and grow our Premium business in Mexico.This is a unique opportunity to play a key role in an exciting, fast-growing business, with specific focus on improving customer experience, analyzing trends, growing the business through new selection and customer acquisition.Key job responsibilities- Develop and execute comprehensive influencer marketing and partnership strategies that drive both immediate performance and long-term brand equity- Lead monthly performance analysis and reporting across marketing channels- Build and scale influencer programs, including sourcing, onboarding, and performance management of creators- Drive strategic marketing campaigns and seasonal events, integrating influencer content with broader marketing initiatives- Spearhead conversion rate optimization initiatives with focus on repeat purchase behavior- Collaborate cross-functionally with Ads, Vendor Management, Creative, and Brand Marketing teamsAbout the teamInclusive team cultureAt Amazon we embrace our differences and we are committed to furthering our culture of inclusion.We host annual and ongoing learning experiences.Amazon's culture of inclusion is reinforced within our 16 Leadership Principles, which remind team members to seek diverse perspectives, learn and be curious, and earn trustWork Life BalanceWe believe striking the right balance between your personal and professional life is critical to life-long happiness and fulfillment.We offer flexibility in working hours and encourage you to find your own balance between your work and personal lives.Mentorship & Career GrowthOur team is dedicated to supporting new members.We have a broad mix of experience levels and tenures, and we're building an environment that celebrates knowledge sharing and mentorship.We care about your career growth and strive to assign projects based on what will help each team member develop into a better-rounded professional.**BASIC QUALIFICATIONS**:- Bachelor's degree- 5+ years of experience in marketing, with focus on influencer marketing, partnerships, or external traffic acquisition- Strong analytical skills with experience in attribution modeling and conversion optimization- Excellent project management and cross-functional collaboration skills- English proficiency**PREFERRED QUALIFICATIONS**:- Direct experience working with TikTok, Instagram or YouTube- Deep familiarity with consumables categories and their unique marketing requirements- Experience in e-commerce environments

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