Bilingual Solar Ads Manager

Denken Solutions Inc is an IT company with 14 years of experience with offices at California, Canada, India and Mexico, providing IT solutions in the United States.Currently, we are looking for a motivated and experienced Solar Ads Manager with experience in the Solar Industry.The role is 100% remote from any location in Mexico.The client is located in Canada, so a fluent English level is required.Hiring: Prestador de Servicios (Se solicitará factura timbrada por el SAT/ RESICO, Persona Física con Actividades Empresariales, etc)Labor Days: Mon- Fri from 8 AM to 5 PM EST (Toronto time)Salary: Up to $28,000 MXN grossThe Solar Ads Manager is responsible for developing, executing, and optimizing paid advertising campaigns that drive high-quality leads and conversions for a solar energy company.This role requires expertise in digital ad platforms (Google Ads, Meta Ads, YouTube, etc.), a strong understanding of the solar industry, and data-driven decision-making to maximize return on ad spend (ROAS).Key ResponsibilitiesCampaign Strategy & Planning: Develop comprehensive paid advertising strategies aligned with the company's lead generation and sales goals.Research target audiences, market trends, and competitor ad strategies within the solar industry.Plan media budgets across multiple platforms (Google, Meta, YouTube, TikTok, LinkedIn, etc.).Campaign Creation & Management: Create, launch, and manage PPC and paid social campaigns for solar products and services.Write compelling ad copy, choose visuals, and design creatives that attract qualified solar leads.Set up conversion tracking, UTM parameters, and pixel integrations across all platforms.Optimization & Performance Tracking: Monitor daily performance and optimize campaigns for maximum ROI.Adjust targeting, bidding, and creatives based on performance data and KPIs.A/B test ad creatives, landing pages, and audience segments.Manage lead quality by collaborating with the sales team to ensure accurate tracking from ad click to closed deal.Analytics & Reporting: Track key metrics such as CPL (Cost per Lead), CPA (Cost per Acquisition), CTR, and ROAS.Generate weekly and monthly performance reports with actionable insights.Provide data-driven recommendations to improve campaign results.Collaboration & Cross-Functional Work: Work closely with the marketing team on messaging consistency across ads, landing pages, and email campaigns.Coordinate with the sales team to align ad campaigns with regional solar promotions or incentives.Collaborate with content creators and designers to produce high-performing ad creatives and videos.Compliance & Industry Awareness: Ensure all advertising complies with solar marketing regulations and platform policies.Stay updated with changes in digital advertising tools, algorithms, and solar industry trends.Qualifications & Skills Required15 years of experience managing paid ads (preferably in solar, renewable energy, or home services).Proven track record of generating high-quality leads through paid channels.Proficiency with Google Ads, Meta Ads Manager, and Google Analytics (GA4).Strong analytical, organizational, and communication skills.Experience with CRM and lead management tools (e.G., HubSpot, Salesforce, GoHighLevel).PreferredKnowledge of solar incentives, financing options, and customer journey.Familiarity with SEO, email marketing, and content marketing strategies.Google Ads or Meta Blueprint certification.RequerimientosEducación mínima: Educación superior - Licenciatura.1 año de experiencia.Idiomas: Inglés.Conocimientos: Crm, Marketing.Palabras clave: lider, jefe, gerente, manager, director, chief, lead, jefatura, regente.#J-*****-Ljbffr