Integrated Marketing Manager, Brand Awareness

hace 4 semanas


Xico, México Hitachi Vantara Corporation A tiempo completo

**Integrated Marketing Manager****Meet The Team****What you will be doing**- Develop and execute integrated marketing and communication strategies that align with our company's business objectives and C-suite audiences.- Collaborate with internal stakeholders, including product marketing, sales, and leadership teams to develop campaigns that generate leads, increase brand awareness, and position our company as a thought leader in the industry.- Manage the creation and production of marketing collateral, including industry reports, case studies, podcasts, videos, and other materials that support our thought leadership initiatives.- Conduct market research and analysis to identify trends, competitive landscape, and audience insights that inform our marketing strategies.- Develop and manage budgets, timelines, and resources to ensure the successful execution of campaigns.- Monitor and report on the performance of campaigns, using data and insights to optimize results and drive continuous improvement.- Manage relationships with external partners, including agencies and vendors, to ensure the delivery of high-quality marketing and communication assets and services.- Stay up-to-date with emerging trends and technologies in integrated marketing and communication to drive innovation and thought leadership within our organization.**What you bring to the team**- Bachelor's degree in marketing, communications, events, business, or a related field.A master's degree is preferred.- 5+ years of experience in integrated marketing and communication, with a focus on B2B and thought leadership campaigns.- Proven track record of developing and executing successful marketing campaigns that drive business results.- Strong project management skills, with the ability to manage multiple projects simultaneously and meet deadlines.- Excellent communication and interpersonal skills, with the ability to build relationships and work collaboratively with internal and external stakeholders.- Strong analytical and data-driven mindset, with the ability to use data to drive decision-making and optimize results.- Experience managing budgets, timelines, and external partners, including agencies and vendors.- Knowledge of the latest trends and technologies in integrated marketing and communication, including digital marketing, content marketing, and social media.- Experience working in a fast-paced, dynamic environment and the ability to adapt quickly to changing business needs.- A passion for creating innovative and impactful marketing and communication strategies that drive business success.**Our Company**Hitachi Vantara is part of the Global Hitachi family.We balance innovation with an open, friendly culture and the backing of a long-established parent company, known for its ethical reputation.We've been helping global organizations solve the most complex challenges with data for decades.We've co-created solutions that improve and protect our world and communities through digital business.And we continue to guide industries to boldly innovate for a sustainable tomorrow.Our people are our biggest assets.They drive our innovation advantage, and we strive to offer a flexible and collaborative workplace where they can thrive.Diversity of thought is welcomed, and our employee base is represented by several active Employee Resource Group communities.We offer industry-leading benefits packages (flexible working, generous pension, and private healthcare) and promote a creative and inclusive culture.If driving real change gives you a sense of pride and you are passionate about powering social good, we'd love to hear from you.**Our Values**We strive to create an inclusive environment for all and are open to considering home working, compressed/flexible hours, and flexible arrangements.Get in touch with us to explore how we might be able to accommodate your specific needs.We are proud to say we are an equal opportunity employer and welcome all applicants for employment without attention to race, color, religion, sex, sexual orientation, gender identity, national origin, veteran or disability status.With Japanese roots going back over 100 years, our culture is founded on the values of our parent company expressed as the Hitachi Spirit:Wa - Harmony, Trust, RespectMakoto - Sincerity, Fairness, Honesty, IntegrityKaitakusha-Seishin - Pioneering Spirit, ChallengeLI-CB1



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