Paid Media Strategist

Overview Directive Consulting is the performance marketing agency for SaaS and Tech companies. We use Customer Generation, a marketing methodology we developed that focuses on SQLs and Customers instead of traditional metrics like MQLs. We offer Paid Media, SEO/Content, CRO, and Video to our clients by creating comprehensive digital marketing strategies that allow our clients to hit their SQL targets, every time.

Responsibilities

Oversee and lead a collection of Paid Media accounts Serve as direct support to client contacts Weekly communication with vendors or operational partners to ensure tasks are aligned, work quality is maintained, and improvements are made Drive referrals via client relationships and professional network Build strategies for clients each quarter Create, maintain, and optimize budgets for paid media campaigns across multiple channels Deeply understand client positioning and unique value propositions Confirm lead routing is accurate within a CRM Understand the value of Programmatic campaigns Maintain personal productivity and utilization Work directly with the Associate Director to ensure internal and client goals are achieved Execute and optimize PPC advertising campaigns across Google Ads, Facebook Ads, and LinkedIn Ads, focusing on keyword research, ad copywriting, and audience targeting to maximize ROI Qualifications 3+ years experience working at a performance/digital marketing agency Experience working specifically with B2B SaaS/tech clients in an agency setting Deep expertise across paid search and paid social advertising campaigns (Google Ads, Facebook Ads, LinkedIn Ads) Proficiency in using advertising platforms and tools such as Google Ads, Facebook Business Manager, LinkedIn Campaign Manager Strong understanding of PPC principles, including keyword research, ad copywriting, bid management, and campaign optimization Ability to analyze campaign performance data using tools like Google Analytics, GA4, Excel, or other analytics platforms to make data-driven decisions and optimize performance Ability to drive results and measure via OCT Proven and measurable success with mid-market or enterprise accounts A unique perspective on how to drive value for SaaS Ability to translate and articulate strategy and tell stories with data Equal parts competitive and curious; you’re a true problem solver You live on the cutting edge of the industry, always looking for opportunities to grow and share Ability to organize, prioritize and manage multiple projects simultaneously You’re quality-obsessed and have not lost your soul for advertising Travel to visit clients approximately once per year, as needed Success Metrics You encompass our core values through every interaction; internally and externally Effectively manage approximately five mid-tier and enterprise accounts Meet and exceed department level OKRs, such as client growth and goal attainment Build client trust and relationships that create consistent renewals Cross-sell services that align with client goals and objectives Clearly communicate results with client points of contact and executives Exceptional decision making, as it relates to strategic direction for accounts Benefits Unlimited PTO (2‑week minimum), Paid Company Holidays, Your Birthday Off, End of Year Recharge (Closed Dec 24 – Jan 1), Paid Parental Leave Medical, dental, vision plans, disability, and life insurance coverage for you and your family; 100% employer‑paid plan for you and 50% contribution for dependents Traditional and Roth 401(k) with a 3% company match Annual bonus based on tenure, which scales over time Annual Anniversary Trip with peers and executive leadership for fun and entertainment Mental health – access to certified therapists through Spring Health, membership to Headspace Physical – Gympass Financial – 401(k) match, bonus, etc. Remote Work Requirements Remote‑first: work from anywhere in the US, optional state‑of‑the‑art offices in Irvine, California Global opportunities where we have established businesses (Canada, UK, Australia) Must have established and current work authorization and permanently reside in the country for global positions Operate 100% virtually from a home office; collaborate via Zoom, Slack, and other virtual tools Require reliable internet access, a professional background, and a dedicated laptop (PC or Mac) Reasonable accommodations available for qualified individuals with disabilities EEO Statement At Directive, one of our core values is People First. We’re committed to fostering a more diverse and inclusive culture in the digital landscape. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status. #J-18808-Ljbffr