Marketing & CRM Automation Manager
hace 2 semanas
Position Summary Woliba is an AI-powered People Operations and Wellbeing platform that helps organizations create healthier, more engaged, and higher-performing teams. We unify HR, engagement, wellness, and learning tools into one connected platform — empowering companies to simplify operations, improve retention, and reduce software costs. We’re seeking a Marketing & CRM Automation Manager to drive and convert Marketing Qualified Leads (MQLs) through targeted automation, CRM optimization, and coordinated campaigns. This role sits at the intersection of marketing, sales, and data — owning the systems and strategies that generate predictable, high-quality pipeline growth. This is a remote position, ideally based in Mexico City, with occasional travel for team and client events. Objectives Drive and Convert MQLs: Own lead generation and nurturing campaigns to move contacts from awareness to discovery call. Continuously monitor MQL volume, quality, and conversion rates, optimizing workflows to increase performance. CRM Ownership & Optimization: Manage Woliba’s Pipedrive CRM to ensure accurate data capture, tagging, segmentation, and reporting. Build automations and lead scoring models that identify and prioritize MQLs for follow-up by the SDR team. Lead Nurturing & Campaign Automation: Develop and execute email automation and lead nurture workflows in Brevo (Sendinblue) and other tools. Personalize communication by audience segment, funnel stage, and engagement history. Marketing & Sales Alignment: Partner with the Senior SDR and leadership team to ensure MQLs are properly routed, tracked, and converted. Establish clear feedback loops between Marketing and Sales to continually improve MQL quality. Web & Visitor Tracking: Implement lead capture forms, UTM tracking, and analytics tools to identify inbound interest and score web visitors. Sync website interactions directly with CRM records for better attribution. Reporting & Optimization: Create dashboards and reports to track MQL generation, conversion rates, and campaign ROI. Identify bottlenecks, test new automations, and iterate based on data insights. Deliverables Consistent growth in qualified MQLs month-over-month. Improved MQL → SQL conversion rate (target: +20%). Fully optimized Pipedrive CRM with accurate data, automation, and clear lead scoring. End-to-end nurture workflows that convert leads across campaigns and channels. Weekly and monthly reporting on campaign and funnel performance. Documented processes and automations for scalability and transparency. Ideal Experience & Skills 3–6 years in Marketing Automation, CRM Management, or RevOps, ideally within B2B SaaS. Hands-on experience with Pipedrive, Brevo (Sendinblue), and integrated marketing systems. Deep understanding of lead scoring, MQL definition, and funnel optimization. Proficient in campaign analytics, attribution tracking, and dashboard building. Strong collaboration skills across Sales and Marketing teams. Excellent written and verbal communication in English and Spanish. Self-starter comfortable working remotely in a fast-paced, data-driven environment. What We Offer Competitive salary and performance-based bonus opportunities tied to MQL and pipeline metrics. Remote-first flexibility with a mission-driven, collaborative team. Career path toward Marketing Operations Lead or Revenue Operations Manager roles. Opportunities to travel for team retreats and client events. #J-18808-Ljbffr
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