Product Marketing Sr. Analyst

Company Overview DiDi Global Inc. is the world’s leading mobility technology platform. It offers a wide range of app-based services across markets including Asia‑Pacific, Latin America and Africa, including ride hailing, taxi hailing, chauffeur, hitch and other forms of shared mobility as well as auto solutions, food delivery, intra‑city freight, and financial services. DiDi provides car owners, drivers, and delivery partners with flexible work and income opportunities. It is committed to collaborating with policymakers, the taxi industry, the automobile industry and the communities to solve the world’s transportation, environmental and employment challenges through the use of AI technology and localized smart transportation innovations. DiDi strives to create better life experiences and greater social value, by building a safe, inclusive and sustainable transportation and local services ecosystem for cities of the future. For more information, please visit: www.didiglobal.com/news #LI-Hybrid Team Overview As marketers at one of the most iconic brands in the technology space, we play a major role in building long‑lasting relationships with our customers. Here, creativity and inspired storytelling combined with powerful business data‑based marketing and meaningful content create a genuine human connection with our customers that is unique in the industry. As a part of our diverse community of marketers, you can have a breadth of different marketing experiences and on‑demand do anything from connecting small restaurants to new customers to uncovering insights that inspire the future of ride hailing. Role Responsibilities As a Product Marketing Sr Analyst, you will be: Identifying and executing strategies in the user journey that reinforce DiDi´s value proposition, leveraging the experience within the app. Developing and executing in app marketing campaigns to promote new and existing features. Developing and executing marketing‑focused low‑funnel campaigns to increase demand. Maximizing user value creation, enhancing brand positioning, and optimizing user perception and performance with a comprehensive user lifecycle management. Developing Dashboard & Reporting: Develop and maintain marketing dashboards to track key metrics and campaign performance. Developing and managing a content calendar to coordinate marketing in app communications. Working cross‑functionally with product, operations and design teams to optimize user engagement and retention. Managing stakeholders, including both internal and external agencies and teams. Role Qualifications Knowledge in branding, product MKT and go to marketing strategies. Bachelor’s degree in Business, Marketing, Communications, or a related field. 3+ years of relevant experience gained in marketing, consulting or related area. Fast learner; ability to manage competing priorities and operate effectively in a matrixed organization / fast‑paced environment Strong analytical skills with the ability to interpret data. Excellent communication skills. Experience in Brand and business KPIs analysis Be able to work under constant deadline pressure and manage multiple projects. Fluent in English. EEO Statement We create customer value – We strive to always create valuable experiences for our users in everything we do. Our focus is to always innovate new experiences that are safe, pleasant, and efficient. We are data‑driven – We are strong believers in making informed decisions, that’s why we are data‑driven. We can better navigate the business landscape strategically by analyzing valuable metrics. We believe in Win‑win Collaboration – Success is a team sport. When we work to help our partners and colleagues win, we win, too. While keeping everyone's best interest at heart, we communicate with candor and execute with excellence in all we do. We believe in integrity – Integrity is at the very core of our business. We are people who always want to do the right thing. Our intentions are sincere, we speak our minds and listen to each other. We always strive to do better. That means venturing beyond our comfort zones, learning from our mistakes, and helping each other grow. We believe in Diversity and Inclusion – Diversity is one of our biggest strengths. Our differences are what makes us distinct. We respect each other and believe in equal opportunities for all. We are committed to building inclusive and diverse teams. At DiDi, we believe that our differences are our biggest source of strength. That‘s why we are committed to promoting equal opportunities to all candidates and employees as an Equal Opportunity Employer. Employment and advancement decisions at DiDi are always made based on the needs of the position and the qualifications of the candidate. We do not discriminate against any employee or applicant based on their gender, age, sexual orientation, nationality, marital status, pregnancy/maternity, disability, race, religion and beliefs, or any other status protected by applicable laws wherever we operate. We are committed to building inclusive and diverse teams, and a workplace that is free from discrimination and harassment, because that’s how we create better products and services, make better decisions and better serve the communities we’re a part of. I acknowledge that prior to submitting this application, I have read and accepted the Privacy Notice for Candidates which is available on https://careers.didiglobal.com/terms #J-18808-Ljbffr